CSUN Marketing Project Beverly Hills City Water Paper

You decided that you wanted to go into business for yourself. Since you know that you can get
people to do anything that you want, you decide to pick one of the following items to produce
and sell.

– Copper Bracelet

– Santa Monica Beach Sand

– Hollywood Air

– Beverly Hills City Water

– Hawaii Black Sand

– Dog Socks

– Kiwi Pills (Supplement)

– New Mexico White Sand

– Pet Jewelry

Whether or not the product actually works is irrelevant. You will market the product to the
consumer market and must:

– Decide on which consumer market(s) segments you wish to target. (Explain the reason for
targeting those markets.)
– Decide on a name for the product.
– Decide on which country or countries you will initially market the product.
– Develop a message that will convince the consumers to buy your product.
– Develop a strategy for marketing the product.
– This must be realistic. Unless you have a significant amount of money to commit to this project,
do not develop strategy that requires a lot of money. The maximum about of money that you
can spend for marketing is $20,000.
– As a new company, you will not be able to have immediate distribution through a major
retailer, so do not make that claim or assumption.

Deliverables:

(1) A marketing plan that provides a detailed description of your marketing
strategy.
(2) The plan should include the strategies and a projected budget for
implementing the strategies.
(3) You should provide as much detail as possible.
(4) You should provide a rationalization for your strategies.
(5) There is no set limit for the number of pages. (Not 500 pages, please!)
(6) Your plan must have a cover page containing your name and the name of the
product.
(7) A Table of Contents must be included
(8) The pages must be numbered.
(9) Do not include a reference or citation page. If you want to cite a resource, use
footnotes at the bottom of the page where the resource is cited.