CUNY BMCC Power of Experiential Marketing Paper

Instructions: Choose an article that relates to our current module. Write one paragraph per prompt. Each paragraph should be at least three sentences. The full instructions appear on the next page. I will provide example responses below but I encourage you to write in your own voice. Please keep the prompts in place so your answers are clearly separated.

1.What is the main idea of the article? What supporting details does the author provide?

Answer: In “(title of article),” (author’s last name) explains that (paraphrase main idea). One reason is (paraphrase first supporting detail). Additionally, (paraphrase other supporting details).  

2.How does this article connect to our current module and why is it important? What new ideas emerge from reading these together? What questions arise for you?

Answer: This article connects to the PowerPoint/textbook for chapter (#) because (identify the connection). After reading (paraphrase of textbook material), it enhances my understanding of the article by (explain how the skill in the textbook applies here). One question that arises for me is (identify something you would now wonder about or wish to examine further.)

3.What is your opinion of what you read in the article? Why is this important to you?

Answer: I believe that this is important to examine for several reasons. One reason is … Secondly, … Lastly … One comment that caught my attention was (include quotation here). In my opinion (agree or disagree with the quotation you shared).

4.Please provide a link to the article here:

Link:  (Paste link here.)

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Journal 1.

Thinking Activity 8.2: Review the following passage, which is an example of the process-analysis pattern of thinking, then answer the questions that follow.

“If you are inexperienced in relaxation techniques, begin by sitting in a comfortable chair with your feet on the floor and your hands resting easily in your lap. Close your eyes and breathe evenly, deeply, and gently. As you exhale each breath let your body become more relaxed. Starting with one hand direct your attention to one part of your body at a time. Close your fist and tighten the muscles of your forearm. Feel the sensation of tension in your muscles. Relax your hand and let your forearm and hand become completely limp. Direct all your attention to the sensation of relaxation as you continue to let all tension leave your hand and arm. Continue this practice once or several times each day, relaxing your other hand and arm, your legs, back, abdomen, chest, neck, face, and scalp. When you have this mastered and can relax completely, turn your thoughts to scenes of natural tranquility from your past. Stay with your inner self as long as you wish, whether thinking of nothing or visualizing only the loveliest of images. Often you will become completely unaware of your surroundings. When you open your eyes you will find yourself refreshed in mind and body.” —Laurence J. Peter, The Peter Prescription

1.Identify the purpose of the passage.

Answer:

2.Describe the main stages in the process identified by the author.

Answer:

Thinking Activity 8.3: We tend to be most acutely aware of process analysis when we are learning a new activity for the first time, such as preparing formula for an infant or installing a new oil filter in a car. Identify such an occasion in your own life.

1.Describe the steps or stages in the process.

Answer:

2.How might you modify this process if a problem arose? Identify one real life or hypothetical problem and how you could adapt the process to respond.