MAR 3721 University of Alberta Website Publishing WordPress Task

Required:

Website Pages (50 points)

-Home Page 10 points
– About Page (with personal photo and bio) 15 points
*This is required for me to grade your assignment any assignment submitted without this page will lose one letter grade for every day it is without this*
– Contact Page 10 points
*page itself worth 5 points, functioning contact form worth 5 points*

– An minimum of 1 additional page 15 points
(Depending on you proposal: either blog, product, eCommerce, pricing or services depending on your proposal)

Design (150 Points)

The following sections will be graded on a sliding scale of 1-10 points

Content (maximum 30 points):

You can get up to 30 points for this category. Please keep in mind the following:

• Your website should have a clear and well-stated purpose and them.
• Punctuation, grammar, and spelling errors should not be present.
• Your website should not see bare. There should be sufficient content (text, photos, videos, etc.) for the number of pages you have o your website
• You should maintain the same language (tense, first or third person, etc.) throughout your site.
• Content is organized in a way that makes sense in site navigation.
• Social handles are linked/interactive website elements are present. (forms, comments, likes, shares, etc.)

Layout (maximum 30 points):

You can get up to 30 points for this category. Please keep in mind the following:

• The website should not be cluttered or difficult to navigate. Your layout should not appear busy or boring.
• White space/blank spaces should be balanced with there not being too much or too little.
• It should be simple to locate important elements.
• Your layout should be exceptionally attractive and easy to use to achieve the most points in this category
• Graphics should be organized effectively.
• Text and image alignment should be consistent resulting in a polished overall site.
• Website has a header and footer where necessary.
• Website is mobile responsive.

Fonts (maximum 30 points):

You can get up to 30 points for this category. Please keep in mind the following:

• Fonts should be easy to read.
• Sizes of fonts and points are consistent and vary appropriately for headings and text.
• Bold/Italics/Color are used thoughtfully to enhance text content
• Titles, headers, subheaders, and block text should all have their own styles and be consistent throughout the site
• Fonts should not be too small nor too big. I recommend at least size 12pt font.
• Overall fonts add to readability as well as enhance the overall theme of the website.

Graphics (maximum 30 points):

You can get up to 30 points for this category. Please keep in mind the following:

• Website has a personal photo in at least one place.
• Graphics should not seem randomly chosen, low quality, and distracting.
• Graphics should be related to the theme/purpose of the site and are high quality.
• Graphics should not be pixelated.
• Overall “Style” of graphics should be consistent throughout the site
• Images should not be too large or too small
• Images (where necessary) link to appropriate pages.
• Social media icons (if used) are not pixelated and match their respective links
• Images should be consistently aligned and cropped with one another to make the site visually appealing.
• Graphics are thoughtfully cropped, not pixelated and enhance the user experience and overall understanding of the website.

Navigation (maximum 30 points):

You can get up to 30 points for this category. Please keep in mind the following:

• Links for navigation are clearly labeled, allowing the user to easily move from page to page and internal links take the user where they expect to go.
• Links for navigation are consistently placed in the header/footer, allowing the user to easily move from page to page
• Social media ( if used) is integrated successfully.
• Email functionality opens properly
• CTAs are used thoughtfully
• In text links are used when appropriate.
• Citations are provided where necessary and use links appropriately.
• All external links open in new tabs
• All internal site links DO NOT open in new tabs
• Website forms provide confirmation of form submission
• create an email in MailChimp (Links to an external site.). Your email can be about any subject you’d like. You can make a newsletter, promote your favorite product or brand, or tie your content back to your website. The only thing you MUST DO is include your name at the bottom of your email so that I know it is from you. I will not grade any emails that I cannot identify the sender.Follow the steps to create an account and create an email. Send your email to by 11:59 PM on April 25th. You can also upload a file version or the webpage version of your email at this link. Your email can be any of the 6 types of email marketing we went over in class, except for a Transactional Email.NewslettersLead NurturingInformationalTransactional (Do not use this type of email for this assignment)Content AnnouncementProduct UpdateThis assignment is worth 30 points. You will be graded as follows:Subject Line (5 points)Your subject line should be relevant or clever to receive all 5 points for this category.Be sure to follow best practices:Grab the attention of your readers in as few words as possible (less is more). I recommend no more than 9 words and 60 characters.Provide some sort of value and/ or information that makes them want to open the email.Summarize what recipients are going to read and/ or see once they open the email.User-Friendly Design and Consistent “Brand” (10 points)With email design, consistency is key. There should be a consistent design and tone throughout your email to receive all 10 points for this category.Your layout should be user-friendly and easy to follow.Your email shouldn’t feel cluttered or unorganized.CTAs, links, and social icons should take your reader where they expect to go.Be sure to follow best practices:To maintain your brand voice and appearance through your marketing email, be sure to use a consistent tone through your email content, your social accounts, and your website. Incorporate the same colors and fonts in your email design as you have across all platforms as well.Organize your layout with an eye on user experience (UX).Use a responsive design.Text and Image Content (15 points)To receive all 15 points for this category your email should have clear language that is easy to follow and understand. Copy should be enticing and interesting to read.Font sizes and styles should be easy to read.Images should be thoughtfully chosen, cropped, and placed in the email.Images should not be pixelated, too large, or too small.Leave white space and strategically place your written and visual content in the email so it’s organized and easy to navigate.