Heineken 0.0: Marketing Analysis And Recommendations

Macro-environment forces (PESTEL)The main purpose of discussion in this paper will be to perform a macro-environmental analysis, which will include a PESTLE analysis. This paper will also consist of the Industry analysis that will utilize the Porter’s 5 forces, namely, power of suppliers in the market, substitutes for the product, the power of consumers, danger of new entrants and rivalry or competition between several competitors. An an…