Air Canada Vs Westjet: A Strategic Analysis
Competitive Strategies in the Travel IndustryWestjet decided that the sale of tickets were to be done in an innovative manner. An innovative guarantee of price was provided in the mode used for booking tickets. The main rivalry of Westjet comes from Air Canada, which strategically fired its CEO on the possibility of a bankruptcy. Some of the strategies of Westjet include promises made of never overbooking flights. The strategic implementatio…
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