New York University Product Review Buyer Analysis Paper

Topic : Archer (flying taxi)

Everything in bullet point

# 7: IMC Mix

Identification of the major program elements of the IMC campaign, the relative emphasis to be placed on each, the specific objectives for each part, and the rationale for the recommended mix. Attention should be given to the objectives of the advertising, sales promotion, public relations, Internet/interactive, direct marketing, and personal selling components of the IMC campaign.