Advertising and Puritanism Communications Discussion
Description
1. According to Arthur Asa Bergers, what is the relationship between advertising and puritanism?
2. Why does the author propose to think of advertising as a cultural phenomenon instead of a tool to change individual choices?
3. What are two of the six elements that the author indicates as common topics used by advertising to persuade people? Explain their relevance.
4. Why is the Super Bowl so relevant for the advertising industry in the US?
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