University College London Management Essay

brand : Alibaba (ppt will upload)

Still assuming the role of a New Product Developer position in the Product Research & Development team in your chosen brand/organisation. You will have already conducted a thorough situational analysis for CW1. Considering the feedback you received from the manager from your CW1 presentation, you are likely to need to work more on refining your new product/service idea and delivery.

requirement:  A detailed New Product Development Report (3,000-word) with critical analysis and evaluation of the organisation’s market environment and operating environment. Clear justification of the rationale for the new product/service should be discussed with relevant supporting frameworks and models taught in the module. Conclusions and recommendations should be given in full to highlight the feasibility of the new product/service ideas proposed.