Arizona State University Marketing Sales Management Questions

I’m working on a marketing question and need an explanation and answer to help me learn.

1a) if you were Amir Allam (founder and CEO of Elmenus.com), how would you establish the next-year sales compensation plan, AND why?

1b) What factors should Allam consider in setting pay structure and sales incentives in this venture, AND why?

2a) if you were Jack Kutner (founder and CEO of BigBelly), how would you establish the next-year sales compensation plan, AND why?

2b) What factors should Kutner consider in setting pay structure and sales incentives in this venture, AND why?

3) Compare and contrast the roles of sales compensation design in each venture.

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