Teens Social Media and Technology Paper

Once you finish watching the PBS video: Generation Like please answer the questions. (using your own words and opinions)

3 Pages, Calibri, font 11, Space 1.5

1. Explain what “Likening” someone’s post on Facebook means? Does it affect future customer buying behavior (think of YELP)?
2. Does knowing others “Like” what you “Like” influence you? Explain.
3. Explain how marketing Oreo along with a current issue helped the sale of Oreo.
4. How do companies use social media to advertise?
5. How are marketers using social media to build ‘brand “trust”?
6. How do celebrities use social media to advertise? (Think about Kim Kardashian)

Textbook Reference: Principles of Marketing 18th Philip Kotler; Gary Armstrong