MGT 401 SEU iRobot Finding the Right Market Mix Case Study Questions

• Assignment Question(s):

Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?) and answer the following questions: (1 mark each question)

• Draw the SWOT matrix of the iRobot company.
• What is the competitive strategy used by iRobot company? 
• Use the five forces of the M. Porter matrix to describe the robot-based product industry. 
• Describe the different functional strategies of the iRobot company.
• Describe the relationship of iRobot with its primary stakeholders.
• Describe the core competency and the outsourcing strategy of iRobot. 
• What kind of strategic alliance is used by iRobot? Why does iRobot choose it?
• What are the main challenges that iRobot faces?  
• Assess the competitive advantage of iRobot on its market.
• Recommend solutions for iRobot to improve its competitive advantage.