The Collection of Interconnected Entities & Distribution Size Question

Prompt: The purpose of this exercise is to get students to evaluate how the marketplace moves raw materials to manufacturers and then on to the consumer. Your family runs a specialty ice cream parlor, Scoops. It manufactures its own ice cream in small batches and sells it only in pint-sized containers. After someone not affiliated with the company sent six pints of your ice cream to a popular talk-show host, she proclaimed on her national TV show that it was the best ice cream she had ever eaten. Immediately after the broadcast, orders came flooding in, overwhelming your small-batch production schedule and your limited distribution system. The companys shipping manager thinks she can handle it, but you disagree. Discuss the reasons why you need to restructure your channel of distribution, and create a new channel structure for Scoops.

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