Little Project Guide

You will choose an organization (THE ORGANIZATION MUST BE LOCATED IN THE USA AND MUST BE A LOCALLY OWNED ONE. SO A SMALL BUSINESS. IT CAN´T BE ANY BIG BUSINESS THAT ALREADY HAS A GREAT SOCIAL MEDIA TEAM BEHIND IT) to develop the organization’s social media presence through an audit, a strategy to use, a content calendar, and sample content. 100 points.

Projects will be evaluated on:

25 points: Quality of writing (does it have multiple capitalization, spelling, or grammatical errors?)

25 points: Does the project have all the required pieces?

1. Intro
2. Table of contents
3. Social Media Audit
4. Social Media Strategy
5. Content Calendar
6. Conclusion

40 points: Does the project propose realistic, easy-to-follow, quality ideas to help the organization?

10 points: Organization feedback (organizations will rate students 1-10 on their performance) – this will be from a 3rd party marketing agency on behalf of the organization you choose.