American University of Armenia Social and Cultural Capital Discussion

Readings
Textbook: Chapter 3: Anthropology, sociology, critical studies, philosophy, religious studies, psychology, social psychology
You (as an individual) need to pick two questions from following ‘discussion questions’ and
Discussion Questions
1. What are social and cultural capital and how are these concepts useful in event studies?
2. In what ways can we use social exchange theory in event studies?
3. Connect social worlds and social network theory to the need for events.
4. Show how cognitive psychology supports our understanding of the planned event experience and why people attend events (be sure
to include personal constructs).
5. Describe the big five personality traits and explain why theory about personality is important for event marketing.
6. Explain the Integrative Model of Environmental Psychology as adapted to event studies.
7. Why are identity, self-cognition and self-efficacy theories important to understanding audiences and the planned event experience?