UCLA Business Reaching Prospects with Advertising Media Tasks

 The first one is straightforward and everyone will complete it.  In the second one, you will have the opportunity to select from two options.  Choose the one that best fits your business.  I have also included information (explanations and videos) on Content Marketing that may help with ideas for creating content for your media and messaging.

Reminder:  Read Chapter 3 Reaching Prospects with Advertising Media.

Part 1

Write 2 email messages for your potential prospect and 1 snail mail message. Include a compelling subject line and make sure the email and snail mail complement one another.  (Consider: a welcome email, value-packed email, an email telling about you, the product or service, invite them to take action) 

Part 2 

Write a sample blog that creates value for your prospective customer 

• Part 3

Select a medium (radio, videos, see content video messaging options, etc.) that suits your product or service and write  a sample advertisement or create a video that speaks to your business and includes a call to action.