Management of Technology Essay

Assignment 3: 

Students are requested to read the opening case  of chapter 10 “Organizing for Innovation” from their book Strategic  Management of Technological Innovation (Page Number-197-200) of  e-textbook. Based on your understanding of the case and concepts studied  until now answer the following question in 300-500 words each.

1.What  are the advantages and disadvantages of the creative side of Google  being run as a flexible and flat ‘technocracy’? (3 marks/300-500 words)

2. How does Google’s culture attract the kind of employees it can attract and retain. (1.5 marks/300-500 words)

3.What  do you believe the challenges are in having very different structure  and controls for Google’s creative side versus the other parts of the  company. (2.5 marks/300-500 words)

4. Some analysts have  argued that Google’s free-form structure and the 20 percent time to work  on personal projects is possible only because Google is prior success  has created financial risk in the company. Do you agree with this? Would  Google be able to continue this management style if it had closer  competitors? (3 marks/300-500 words)