WKU Marketing Building a Long-term Partnership with Customer Service Discussion

Please provide a Written Summary of Chapters 10, 11, 12, 15 of your e-book, highlighting the most important concepts, techniques etc. that you have learned as you were reading the e-book materials. Use your own words to create the Summaries

The length of each chapter summary should be at least 4 pages, typed and double-spaced, and I strongly encourage you to go beyond that if needed to render justice to the many topics discussed in your e-book. ( this would be the piece of the paper that I am responsible for. I have Chapter 15 so all I need is a 4 page summary to submit to the rest of my group.) 

Your written paper will be evaluated along 2 dimensions:Form and Content.Form refers to how neat and professional-looking your paper is, as well as the quality of your English.That is, your standard should be zero defects (no typos, no grammar mistakes, no poorly constructed sentences, etc.).Do try to express yourself clearly and concisely in writing.Content refers to the depth and breadth of your comments, and the quality of your thinking.