SWOT Mini Case Discussion

Reference Chapter 8 in the textbook and the attached Coca-Cola FORM 10-K SEC filing.pdf

1. List the name and the correct formula for the following:

• Debt to equity ratio.
• Earnings per share.
• Return on equity ratio.
• Profit margin.

2. Calculate the above financial equations for Coca-Cola. You must show your work to get credit. Yes, this information can be pulled from a website, but it is important to your success in this course for you to memorize and be able to calculate the above formulas using “raw” financial data.

3. What does Coca-Cola’s debt to equity ratio tell you about the company? Minimum of 3-4 sentences

4. What does Coca-Cola’s earnings per share tell you about the company? Minimum of 3-4 sentences

5. What does Coca-Cola’s return on equity ratio tell you about the company? Minimum of 3-4 sentences

6. What does Coca-Cola’s profit margin tell you about the company? Minimum of 3-4 sentences

7. What can be inferred about the financial health of Coca-Cola based on the answers to your calculations above? Minimum of 3-5 sentences