BSAD 470 MSC Apple Remains a Reputable Company in The Industry Plan

Operational Strategy Plan Part VI: Implementation: Marketing Plan, Finance and Accounting Issues (20 percent). (This assignment is half excel and half word document) I attached  the excel document and the word document that you will need for the recommendation.

1.Using the firm’s Form 10K  prepare a word report to suggest implications for your firm in terms of marketing or advertising expenditures going forward as needed to implement your recommendation.

2.Perform an EPS/EBIT analysis,

3.Develop Projected Financial Statements

4.Determine the Cash Value and

5.Prepare Projected Financial Ratios

Pick three ratios and explain the implications of them 

6.Based on your projections:

a.Discuss the financial implications of your proposed changes. Analyze the impact of the proposed changes (if implemented successfully) on the company’s financial ratios.

b.What would be the challenging but attainable financial objectives the company should expect to achieve ( i.e. projected net income and cost: staffing , facility and /or equipment cost)?  Calculate Net Present Value of Cash Flows at 3 years. Rationale for the numbers proposed must be provided.

c.Does the company have sufficient funds to invest in the proposed changes? If not, how should the company raise the required financial capital?