Academy of Art Cultural Movement

I’m working on a case studies writing question and need a sample draft to help me learn.

We looked at cultural movements and their impact on brands. Now, identify a cultural movement that affects your brand.

Why does your brand exist? What is going on in culture that makes your brand relevant? In 300 to 400 words, describe a cultural movement and how it affects your brand. You may include an image (optional) to help identify or explain the cultural movement. This can be an existing cultural movement that influences your brand or brand category, or it can be a cultural movement with which you think your brand should partner.

Perhaps your brand is already successfully integrating a cultural movement into their branding. Can you identify the cultural movement? Is there a new opportunity out there for your brand?

*My choice of brand is H&M, you can focus on sustainability culture.