Affiliate Link Monetization Research Paper

Passive Income Assignment
Students have two options to complete this assignment. Option 1 is completed in a group of 3-4 students and
Option 2 is completed individually.  
Option 1: YouTube brand monetization analysis.  
Students will examine an athlete’s unique brand positioning on YouTube and how the athlete monetizes their
YouTube channel. The analysis consists of three parts.  
1. Describe the athlete and how they use YouTube. Elaborate on their unique brand positioning on
YouTube.  
2. Provide an overview of how the athlete monetizes their YouTube channel. In particular, provide
insights gained from the YouTube calculator https://influencermarketinghub.com/YouTube-money-
calculator/ as well as your own research/analysis of the athlete’s channel. These monetization
strategies may include (but are not limited to) affiliate links, product placements, integration of
YouTube advertisements, or personal sponsorships. Describe these monetization strategies and
analyze how they fit the athlete’s personal brand positioning on YouTube.
3. Imagine you are working with athletes who want to build and monetize their personal brand on
YouTube. These are your clients. Your role is to provide them with insights you have gained from this
analysis. Outline the key takeaways you learned and what you would recommend athletes to do.