Aims Community College Business international Paper

PART II – RELEVANCE AND APPLICATION OF CULTURE, ECONOMICS, POLITICAL/LEGAL

and ETHICS TO BUSINESS
The purpose of the Part II project assignment is to examine your understanding of the textbook concepts and the
country research from Part I. In this Part II you will apply and explain how the differences across countries will
affect U.S. business’ marketing strategies and management decisions to market their products/services in your
assigned country.
Using your research from Part I (and your additional research), describe the effects of these key elements for a
U.S business/company (in general, not a specific company) when doing business in your assigned country.
Specifically examine each of the following:

1. Culture
a. Effects on Targeting and Promotion Strategies
b. Effects on Product Development/Adaptation Strategies
c. Human resources and employment (structure)

2. Economic/Monetary System
a. Pricing Strategies
b. Human resources and employment (wages)
c. Financing

3. Political/Legal

a.Organizational strategy and structure (inc. ownership, market entry)

b. Entry Mode and Distribution
c. Pricing Strategies (due to Trade Restrictions)
4. Ethical/Corporate Social Responsibility
a. Effects on IP infringement on Product Development and Distribution/Place Strategies
b. Human resources and employment (structure and wages)
c. Pricing Strategies