American University of Armenia Antecedents and Decision-Making Discussion
Description
Topic
Event attendee decision making
Readings
Textbook: Chapter 8: Antecedents and Decision-making
You (as an individual) need to pick two questions from following discussion questions and
answer them.
Discussion Questions
1. Explain how personality, values, attitudes and lifestyle relate to interest in and demand for event experiences.
2. What are basic human needs, and how do they link to motivation?
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