Boston University Fashion Business Essay

I’m working on a entrepreneurship question and need support to help me learn.

1. Read the “Profile of an Entrepreneur” on page 191. It is the story of the Skaneateles300 operation & its merchandising philosophy. Owner, Geraldean Lantier, selects her merchandise carefully. What’s her strategy? What might you incorporate into your business? Why?

2. Market trips–What are they? How should a buyer (or seller) prepare for a market trip (week)?

Market trips can be utilized for “buying” merchandise, or you might be wholesale & selling in a showroom or trade show. Perhaps , you are shopping the fabric & trim markets for “inspiration”?

Discuss steps to maximize time & profitability on a market trip.

As a buyer–discuss how you would use a “buying office”