Bow Valley College Human Resources Staffing Discussion

Purpose T

he success of any business or organization is driven by its ability to seek out and retain the best talent. However, that is not likely to happen if the organization’s reputation as an employer has been tarnished. When it comes to staffing, the term ‘employer brand’ is key to attracting and retaining the employees the organization needs to be successful. A brand normally refers to the image an organization portrays to its customers, however, employer brand is all about the image the organization portrays to potential employees. Employer brand is the organization’s public image in the eyes of those planning to make their next career move. In this assignment, you will be asked to reflect on the work stoppage that occurred at the University of Lethbridge. By reviewing news articles and other credible courses of information, critically reflect on and assess if the work stoppage has negatively impacted the University of Lethbridge’s employer brand. Provide rationale to support your assessment. 

Overview 1. Review the assignment in its entirety to ensure you fully understand the requirements. If you have questions, please ask.

2. Review news articles and other credible courses of information related to the work stoppage at the University Lethbridge

3. Critically think about and assess what impact the work stoppage has had on the University’s employer brand and ability to attract key talent in the future.