BUS 483 UCLA An Outsourcing Journey Case Study Discussion
Description
Question 1: Competitive Landscape (Mattel and Hasbro are two of its leading competitors, you can use business databases available in our library for information on these firms)
second part answering the next question in bullet form 3-5 each question
1. Did Lego as a company make a mistake by outsourcing their production to Flextronics?
2. Should they have pursued a different strategy?
3. Did they benefit at all from this experience?
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