BUSI 607 LUO Description of the Organization Essay

Assignment 1

,MARKETING PLAN PAPER: OUTLINE ASSIGNMENT INSTRUCTIONS
OVERVIEW
The purpose of the outline is to provide the layout for the Marketing Plan Paper: Final
Assignment. The professor will use the outline to determine the validity of the proposed
product/service introduction and if the proper level of detail is provided. Comments and
recommendations will be provided to the student to support the final paper.
INSTRUCTIONS
The outline must include the three major bolded headings listed below as the first level, points
for each of the required areas, and sub points supporting each of these major points. The outline
should be in APA indented format.
The outline will include country and product/service specific points gathered from preliminary
research.
Include a paragraph describing the product and/or service you plan to introduce in the chosen
country.
Outline Headings
A. Description of the Organization and product selected
Provide a brief description of your company—its products/services, customers,
core competencies, strengths, and weaknesses.
B. Description of the country
i. Describe the local environment in which you will operate and the critical
operational factors that you must consider, and how they will affect your
company. Consider economic, political, legal, geographic,
social/demographic, and industry factors. Provide a cultural profile of the
local area in which you will be operating.
ii. What are the customers going to be like?
iii. What kind of reception do you anticipate from local governments, competitors,
suppliers, distributors, and so forth?
iv. Why will customers buy your product?
C. Recommended Action Plan
i. What is your recommended entry strategy? Provide reasons for this strategy.
ii. Decide on the marketing approach you will use for the product.
iii. Discuss the action plan timeline.
iv. Discuss pricing and anticipated profit levels.
v. Describe the target market and the distribution channel(s) you will use and
why.
vi. Explain any special control issues that concern you. How do you plan to deal
with them?

Assignment 2

MARKETING PLAN PAPER: FINAL ASSIGNMENT INSTRUCTIONS
OVERVIEW
You will complete a 16-page, typed, double-spaced (not including title page, abstract and
references) international marketing plan paper that describes how a new product or service will
be introduced into a foreign country. Provide at least 8 scholarly references (see the Jerry Falwell
Library for a description of scholarly articles) in support of your research. The paper must be in
current APA format.
INSTRUCTIONS
Imagine the board of directors of a firm of your choosing has asked you to investigate the
possibility of expanding the company’s business into a new country (the choice of specific
country is on a first-come, first-served basis). The purpose of this assignment is to develop a
marketing plan for this new business, addressing various issues and incorporating many concepts
and applications discussed in this course. The product/service chosen can either be existing or
new. The paper must contain the following (all bulleted areas must be addressed):
A. Description of the Organization and product selected
Provide a brief description of your company—its products/services, customers,
core competencies, strengths, and weaknesses.
B. Description of the country
i. Describe the local environment in which you will operate and the critical
operational factors that you must consider, and how they will affect your
company. Consider economic, political, legal, geographic,
social/demographic, and industry factors. Provide a cultural profile of the
local area in which you will be operating.
ii. What are the customers going to be like?
iii. What kind of reception do you anticipate from local governments, competitors,
suppliers, distributors, and so forth?
iv. Why will customers buy your product?
C. Recommended Action Plan
i. What is your recommended entry strategy? Provide reasons for this strategy.
ii. Decide on the marketing approach you will use for the product.
iii. Discuss the action plan timeline.
iv. Discuss pricing and anticipated profit levels.
v. Describe the target market and the distribution channel(s) you will use and
why.
vi. Explain any special control issues that concern you. How do you plan to deal
with them?
vii. Identify concerns with the host country regarding your operations, as best you
can comprehend. What plans do you have to deal with these concerns and to
ensure a long-term cooperative relationship?
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.