Business Prospectus Work Plan

This activity will help you prepare to write your business prospectus.

Work Plan

Prepare a work plan to guide the writing of your business prospectus. This work plan should be formatted as a memo and include the following sections:

• A statement of the problem you plan to solve with your business and/or the opportunity that your business stands to take advantage of,
• A statement of the purpose for the business prospectus itself, DO NOT WRITE A STATEMENT OF PURPOSE FOR YOUR BUSINESS. This statement should explain the purpose of the business prospectus document.
• A description of the audience for the prospectus.
  • Describe the needs, values, and attitudes of the people you envision as the audience for the prospectus.
  • What kinds of logic, reasoning, and evidence will they find convincing?
  • What will the prospectus need to do in order to convince the audience to invest with you?
• A discussion of the tasks involved in writing the business prospectus. This section should include the following:
  • a summary of the research plan that you began to develop last week
  • any additional research that you have decided is necessary
• A detailed schedule of tasks, including start and end dates. Be sure to outline each task. Doing this will help you stay on schedule for the project itself.