Topic : Archer (flying taxi)

Everything in bullet point

# 7: IMC Mix

Identification of the major program elements of the IMC campaign, the relative emphasis to be placed on each, the specific objectives for each part, and the rationale for the recommended mix. Attention should be given to the objectives of the advertising, sales promotion, public relations, Internet/interactive, direct marketing, and personal selling components of the IMC campaign.

Do you regularly consume print media news? How often and why/why not?

What were your thoughts on the Fox News report about the college student questioning media ethics in Week #4?

Do you believe that you regularly encounter “fake news”? Where, when, and why?

What is a social media influencer? Please provide your definition based on the information in this module and your own experience.

helpful links:

http://www.greatachievements.org/?id=3661

https://www.allsides.com/media-bias/media-bias-cha…

https://video.foxnews.com/v/6303367769001#sp=show-…

I’m working on a business question and need an explanation and answer to help me learn.

hy can an IT governance archetype be good for one type of IS decision but not for another?  When does cloud computing make sense for a large corporation that already has an IS organization? Give an example of when cloud computing might make sense for a start-up company?

I’m working on a management discussion question and need an explanation and answer to help me learn.

why do companies go to the trouble  of establishing operations abroad through foreign direct investment when  two alternatives, exporting and licensing, are available to them for  exploiting the profit opportunities in a foreign market? or why do so  many companies prefer FDI over either exporting or licensing?

For the chosen company, find their ethical guidelines. Over the past 2 years, did they run into ethical problems? If yes, how did they handle it? Was it successful? Please also look for their social responsibility initiatives. Evaluate if the company is acting socially responsible. Compared with their competitors (name two of them), how is the company doing regarding social responsible actions?

My company: Southwest Airlines