Cazenovia College The Pre Consumption of Service Discussion
Question Description
I’m working on a management question and need an explanation and answer to help me learn.
Describe the overal impact of pre-, during, and post-
consumption of service.
Using a tourism based business example, describe
the key marketing components of each of the three
phases 1) pre-consumption; 2) during consumption;
3) post-consumption and how each applies to the
business you describe.