Ashford University Quarterly Business Planning Paper

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Part I: Decisions for Quarter Three. Prior to beginning work on the Decisions for Quarter Three, carefully review the content found in the “Suggestions for Quarter 3” pop-up screen and read any Quarter Three Internal Emails and/or Memos available through your Growing Your Business simulation. The pop-up will be available at the lower left (Blue Guidelines) of the Executive Summary Decisions Tab and the video, emails, and memos can be re-accessed through the Help section.

In your Growing Your Business simulation,

  • Evaluate quantitative and qualitative techniques for business analysis and decision-making.
  • Utilize tools from finance, marketing, information technology and human resources management to manage the profitability of overall business operations specific to Quarter 3.
  • Create specific business tactics to achieve organizational survival and growth.]

The Decisions for Quarter Three Assignment

  • Must be completed through the Growing Your Business simulation.
  • Consider the following questions as you prepare your annual budget/plan (if the answer is “No” to any of the questions, you may be at a Competitive Disadvantage and lack critical information to draw inference from):
    • Did you
      • Request/purchase the Marketing Report and Business Intelligence Dashboard (BID)?
      • Utilize the three available role plays for Qtr.3?
      • Consider in the R&D Projects?
  • Must use the Role Play
    • You must read the details of the role play very carefully, and any questions should immediately be referred to the Help Desk.
    • You can gain a differentiated competitive advantage through the effective use of role-play.
    • Some role players only provide qualitative information, while others provide the ability to negotiate quantitatively.
    • Role play is a scarce resource because of the limited number of calls per quarter.
  • Must submit your Quarter Three Budget Plan.
    • Must not have a short-range outlook over the credit limit.
    • Periodically, as you modify inputs, use the “Model My Plan” at the lower right to see the impact of your decisions on the Financial Metrics.
    • Input your financial decision and then click on the blue Submit My SRO button on the bottom right of the Quarterly Decisions screen.
  • You must submit your Quarter Three Decisions before moving on to this week’s Quarterly Business Review assignment.

Part II: Third Quarter Quarterly Business Review (QBR). Due by Day 7. You must submit your Quarter Three Decisions prior to moving on to this week’s Quarterly Business Review assignment. Prior to beginning work on the Third Quarter Quarterly Business Review, review the following content from the Growing Your Business Simulation, the Suggestions for Quarter Three Decisions pop-up, and your Business Intelligence Dashboard. The graphics in the dashboard should provide you with the trends (that is, the time series data is growing) in data to critically analyze your competitors for the first two quarters and their positions for the longer term.

With the completion of Quarter Three, you are responsible for completing your third Quarterly Business Review (QBR). This is a qualitative and quantitative summary of your competitive performance for Quarter Three. Business reviews (or Operational Reviews) are a routine part of annual corporate activities and are very cross-functional. A major component of a QBR is around meeting commitments embedded in your budgetary planning process. Meeting commitments are seen explicitly in your Variances. These learnings are designed to enhance your performance in future Quarters.

In your Growing Your Business simulation,

  • Evaluate quantitative and qualitative techniques for business analysis and decision-making.
  • Assess the strengths, weaknesses, opportunities, and threats associated with the corporate strategy & policy process.
  • Utilize tools from finance, marketing, information technology, and human resources management to manage the profitability of overall business operations.
  • Create specific business tactics to achieve organizational survival and growth. 

University of Miami Analyzing Market Environment Worksheet

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Marketing Project

  • Stage 3: ANALYZING THE MARKETING ENVIRONMENT (25 pts)
  • Answering the Question: 22 points
  • Organization, presentation, and citing APA where applicable: 3 points

ANSWER THE FOLLOWING QUESTIONS:

Who is your target market? For example, parents, spiritual individuals, teachers, doctors, celebrities, etc.

The student clearly explained with an example of who the target market is,  in no less than two (2) sentences. 2pts

Is your target market gender-specific?

The student clearly explained with an example whether the target market is gender-specific in no less than two (2) sentences. 2pts

Is your target market age-specific? 

The student clearly explained,  with the use of examples, whether the target market is age-specific in no less than two (2) sentences. 2pts

Is your target market of a specific financial status? 

The student clearly explained for example whether the target market is of a certain financial status in no less than two (2) sentences. 2pts

Does your target market possess a certain talent or quality?  

The student clearly explained with an example whether the target market possesses a certain talent in no less than two (2) sentences. 2pts

Where can you find a majority of your target market? 

The student clearly explained with examples where they can find a majority of their target market in no less than two (2) sentences. 2pts

Based on your offering and your target market, explain which of the 4P’s would be the most important?

The student clearly explained with examples which of the 4P’s would be the most important based on the product and the target market in no less than five (5) sentences.  5pts

Explain which form of advertising would be more profitable and why? 

The student clearly explained with examples which forms of advertising would be more profitable and why in no less than five (5) sentences. 5pts

Stage 4: ADVERTISING STRATEGY (25 pts)

Answering the Question: 22 points

Organization, presentation, and citing APA where applicable: 3 points

ANSWER THE FOLLOWING QUESTIONS:

Explain where your target audience could obtain your product, service, or idea? 

The student clearly explained with examples where your target audience could obtain your product, service, or idea in no less than two (2) sentences. 2pts

Describe four types of advertisement that you know of?  

The student listed then clearly described four types of advertisement that they are aware of in no less than five (5) sentences. 5pts

Use data to justify which form of advertisement has proven to be the most effective? 

The student listed then used data from reputable sources to explain which forms of advertisement are proven to be most effective in their market. The justification was given in no less than five (5) sentences. All sources were cited and referenced APA style. 5pts

Explain the types of product, service, or idea that would benefit best from social media marketing? 

The student provided at least five (5) examples of the product, services, or ideas that they believe would benefit best from social media marketing, and clearly stated why these types of product, service, or idea that would benefit best from social media marketing. An explanation was given in no less than five sentences.  5pts

Explain which two, out of the four forms of advertisement  that you know of you would use to inform your target audience. (Money is not an option, spare no expense on advertising.)

The student clearly explained which two examples, out of the four advertisements that you described above, you would use to inform your target audience. The student also included justification using reputable sources in no less than five (5) sentences. All sources were cited and referenced APA style. 5pts

MGMT 620 Texas Technical College Management Paper

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The Personal Case Part 2 paper should include the following sections: 1) a brief summary of the HR and Structural frames from Part 1, 2) Political frame analysis, 3) symbolic frame analysis, 4) a list of alternatives from which key players can choose to resolve the situation, and 5) a suggested action plan for key players (this should include an action plan for each key player).

In general, the paper should cover:

  • Politics (e.g., conflict about issues, conflict between people, power, coalitions)
  • Symbols (e.g., organizational culture, symbols, myths, organizational stories and rituals)
  • Ethics, leadership, and change as appropriate (e.g., conflict over what is moral, leader behavior, resistance to change)
  • Reflections on your own professional practice–This paper provides you with the opportunity to rethink a situation, and consider what could have been done differently, and how.

Although it is hard to predict how long your paper should be, you should probably expect to need 15-20 pages (double-spaced) to convey all of the required elements. This paper must include at least 10 outside sources that are well integrated into the paper and help more fully analyze the case. The maximum length allowed is 23 pages (title page, appendices and reference page/s not included in the total). It should be in APA style, and include an appropriate reference section. Please note that I strongly suggest that you read through chapters 19-20 as you develop this paper—it is especially helpful for thinking through the options and actions you intend to propose.

Introduction: Provide a brief explanation of the purpose of the paper.

Analysis: Provide a brief retelling of the HR and Structural frames but focus primarily on political and symbolic frames in Part 2. How are the Political and Symbolic frames and related key terms and concepts from our readings relevant to the issues/facts in this case? What do the “facts” of this case look like from the perspective of each of the key “players”? What is the source or basis for any understanding or misunderstanding that is evident in this case? What light can research, using credible source material, shed on the central issue(s) in this case? What needs to be resolved in this case? ***Using the charts and/or tables from the text can be very helpful in this section and should be included!

Alternatives: Based on your analysis, what alternatives do key “players” in this case have? What are the probable implications associated with each alternative? Be very specific in this section—what actions can each key player take, and what is the probable outcome of that action.

Recommended Action Plan: This section should address recommended actions for each of the key players. What action(s) do you recommend for each of the key players, including yourself? What portions of the analysis lead you to suggest this? It is important in this section, that you include steps necessary for the implementation of the action plan–Justify your recommendation.

Leadership Reflection: This section should address the recommended actions you would take if you were the leader and/or manager in your case. If you were a leader/manager one level or more above your current role and had sufficient information about the facts of the case, provide a detailed account of how you would address the situation in a way that would provide the best results, balancing the needs of individuals with the needs of the larger organization. In order to complete this section, you must include references to at least 4 concepts and/or theories included in the textbook or related materials. 

SEU The Three Steps of Question Burst in Brainstorming Essay

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Read the passage below:

Abdullah Alarifi, has completed his Master’s in Business. Abdullah’s is passionate about driving and racing car. Another hobby of Abdullah is body cooking international cuisine. His father has aArabian restaurant in Riyadh. His mother running a beauty salon, while brother has a car rental service. 

After MBA Abdullah is planning for his future. He wanted to earn money. He started thinking about how he can start his professional life. He doesn’t want to do any job. He want to do business but how and what business? 

Abdullah is confused about what kind of business should he start, traditional or e-commerce? Though his family is running a traditional business, Abdullah has heard and learnt lots about the e-Business and e-marketing. The question heneed to deal with whether he should join his father’s or brother’s business or he should do his own. He is also considering the financial aspects. Should he take from father? Or bank or other sources such as partnership, etc. 

Therefore, this is a question with no easy solution. Considering the above situation prepare a Decision Making and Problem Solving Worksheet answering the following question:

Step 1: Defining and Clarifying the Question 

Step 2: Develop mind mapping for the alternative 

Step 3: Generating Alternatives 

Step 4: Variables to consider 

Step 5: Weighing the considerations 

You may notice that the variables to consider are not of equal importance. Therefore, you need to weigh how important each variable is before you make your decision. In this activity, the following rating scale can be used:

5

Very important

4

Considerably important

3

Neither important nor unimportant

2

Not very important

1

Not important at all

Step 6: Weighing the alternatives

When weighing the various alternatives, how well each alternative fulfills the variables to consider can be expressed as scores. A different rating scale will be used to assess each alternative:

+2 very suitable 

+1 quite suitable 

0 neither suitable nor unsuitable

-1 not quite suitable 

-2 not suitable at all

Note: Positive numbers (+2 or +1) indicate that the alternative is able to fulfill the variables, whereas negative numbers (-2 or -1) denote the opposite. 

Step 7: Calculating a decision and Overall assessment

[Please answer in the next page]

Assignment Instructions for Part-I: 

• Log in to Saudi Digital Library (SDL) via University’s website

• On first page of SDL, choose “English Databases”

• From the list find and click on EBSCO database.

• In the search bar of EBSCO find the following article:

Title: “Better Brainstorming”

Author: Hal Gregersen

Date of Publication:March-April, 2018

Published: Harvard Business Review

Read the article titled as “Better Brainstorming” by Hal Gregersen, published in Harvard Business Review, and answer the following Questions: 

1. Summarize the article and explain the main issues discussed in the article. Discuss the three steps of ‘Question burst’ in brainstorming in relation with the text you learnt in the course.

Part-II- Critical Thinking Question

2. “Critical thinking is the opposite of creative thinking.” Do you agree? Provide examples of why you agree or disagree.

3. Suppose you are a member of a group asked to find ways to cut costs throughout your organization for the upcoming year. Sales have fallen sharply, and the company is in danger of going out of business. After gathering information, your group concludes that the company will save the most money by freezing pay for a year, despite a tradition of annual salary increases. How can you make sure this is a fair decision? How can you make sure that others in the organization will see it as a fair decision?

MU Ethical Issues Case Study

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You are a new intern in the Accounting Department at Horner, which supplies chemical instruments for a variety of businesses. The company uses electroplating in the manufacturing process, which generates a considerable amount of hazardous waste. You have noticed that a number of talented employees including salespersons have left the company because they are concerned over the potential impact of production on the environment. As a result, the company’s sales revenues and profitability have dropped significantly. To increase sales and sustain the business, the company is considering paying commissions to its sales team. The CFO asks you to complete an analysis assuming sales would increase 25% under the proposed sales commission plan. This analysis should include (1) the new breakeven sales figure and (2) the operating profit under the new sales commission plan. You are anxious to make a good impression because you want to be offered a full-time position at this company when you have completed your internship. After conducting a thorough analysis, you come across a new clean technology that can significantly reduce hazardous waste. However, the investment in this new clean tech could significantly increase the breakeven points, leading to a potential rejection of your proposal. You decide to not consider this new clean tech to be part of your analysis, because the CFO did not ask you to do that. After completing the analysis as suggested by the CFO, you turn in the proposed sales commission plan analysis in confidence. Your report ends with a recommendation that the new sales commission plan be undertaken, since it will lead to a significant increase in operating income with only a small increase in breakeven sales. The CFO is very impressed with your report and conclusion; it looks professional and complete.

However, when you are booking some payroll entries the following week, you realize that you made an error in the Cost-Volume-Profit analysis you did for the sales commission project. You failed to include the monthly salaries of the sales staff in your computations.

Guidelines : Your write-ups should (1) identify the accounting or business issue(s), (2) answer each question in the problem, and (3) formulate your arguments to support your answers. Do not format your write-up as an essay.

Please answer the following questions and formulate arguments to support your answers:

  1. What is (are) the ethical issue(s) in this situation? What steps you should take to resolve this ethical situation?
  2. What would be the impact on breakeven sales from failing to include the fixed monthly salaries?
  3. Do you think this error (not including fixed salaries) would be likely to influence the decision of whether to proceed with the new sales commission proposal? Why or why not?
  4. What would be the tradeoffs between telling and not telling your mistake?
  5. What is (are) the business issue(s) the company faces? Please apply concept of the triple bottom line (people, plant, and profitability) from Chapter 1 to discuss the possible issue(s)for the company.
  6. Do you think the business can be sustained by this sales commission proposal in the longrun? Why or why not?
  7. Do you think the company should invest in the new clean tech? Why or why not?
  8. If you were the CFO, what would be alternative (better) business practices to sustain thebusiness in the long run? Please use your arguments to support your alternative proposal..

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Capella University Project Charter Management Plan Paper

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Description

Develop a Project Charter, using the provided Project Management Plan template, based on Cosmo, Inc., a leading company in the development and distribution of wearable technology products, or your own selected business.

Introduction

This portfolio work project, a project charter, is based on your selected business and is the first key component of your project management plan. You may base your plan on Cosmo, Inc., a developer and distributor of wearable technology, or use a business of your choice.

A project charter describes the approved project objectives and project management. It authorizes the project manager to use resources to complete and deliver a specific deliverable, result, or product.

Scenario

For this assessment, choose either Option A or Option B. You do not need to do both. Your instructor will grade both options using the same scoring guide.

Option A: Based on the analysis completed by a task force at Cosmo, Inc., the marketing department must develop, implement, and test a new marketing campaign focused on maintaining current customer levels and increasing their customer base through the utilization of new technology. Refer to the Cosmo, Inc. Business Case document for more information.

Option B: Choose a business of your own. The business must include (but is not limited to) the following criteria:

Clear business objective and a specific completion outcome.

Project team has at least three members (not including you, the project manager), each with defined roles and responsibilities.

Completion window of 180 days.

Cost estimates that serve as the basis for a budget are used as part of the plan development process.

Your Role

For both Options A and B, you are the project manager.

Requirements

Using the Project Plan Template, develop the Project Charter section of the Project Management Plan, including the following:

Business Need.

Briefly describe the business need for Cosmo, Inc. or your selected business. Indicate how this will align with organizational strategic goals and objectives. Include quantitative information that supports the severity of the problem (performance metrics, costs metrics, customer satisfaction metrics, and so on).

Project Objectives.

Provide a brief statement regarding the implementation of the project, and then use bullet points regarding the major deliverables.

Project Approach.

Describe the business requirements for the project. How will the project be managed? For example, this project will be managed in accordance to the PMI approach as modified. Provide specific tools or techniques that will be utilized per project phase.

Project Assumptions.

Explain project assumptions. For example, it is assumed that the budget will be available to support the project and will require no update.

Project Constraints.

Explain project constraints. For example, the resources for the project may not be available as needed, and alternative solutions may be required. Provide mitigating strategies for each constraint.

Project Dependencies.

Explain project dependencies. For example, this project is dependent on the construction feasibility project (name) to be completed before this project can proceed. Provide mitigating strategies for each dependency.

Initial Risk Factors.

Analyze initial risk factors to the project. Include the impacts and mitigating strategies. For example, city permit application and approval occurs once a month. This could delay the ground-breaking tasks. Mitigation: Request a special meeting with the city planning department to gain approvals.

Regulatory Costs and Impacts.

Analyze the impact of regulations and costs to the project. For example, SOX, HIPAA, GLB, SEC rules, local and state licensing, permits, et cetera.

Roles and Responsibilities.

Explain who the project stakeholders are, their roles, and their responsibilities.

Signoffs.

Not required for this portfolio work project.
 

Role of Adaptive Leadership in An Organization Discussion

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Description

Adaptive leaders are follower-centered. The main objective of adaptive leaders is to help employees change and adjust to new circumstances in the organization (Northouse, 2022, p. 286). In the image below, we can see the Model of Adaptive Leadership (Northouse, 2022, p. 288):

Source: Northouse, P. G. (2022). Leadership: Theory and practice (8th ed., p. 288). Sage Publications. 

Organization XYZ is a call center which helps clients solve issues with their internet connections. The organization opened 10 years ago and has 250 employees working in the facilities as customer service technicians 24 hours a day, seven days a week. After COVID-19, leadership has been rethinking the way that the organization conducts business. Therefore, it has been determined that all 250 employees would work remotely.

Think about what adaptive leadership is, the Model of Adaptive Leadership presented above, and the case, then address the following: 

  1. Describe what the adaptive leader’s behavioral approach would be in this case. 
  2. Explain the effectiveness of the adaptive leadership approach and how this leadership approach is similar to or different than your selected leadership style.

Embed course material concepts, principles, and theories (including supporting citations) along with at least two current, scholarly, peer-reviewed journal articles. You may find that your discussion of leadership characteristics is easily supported with such current scholarly research, while the information about how your chosen leader exhibits those leadership characteristics is supported by popular research.

Keep in mind that current scholarly references can be found in the Saudi Digital Library by conducting an advanced search. Current research means published in the last five years.

You are required to reply to at least two peer discussion question post answers to this weekly discussion question and/or your instructor’s response to your posting. These post replies need to be substantial and constructive in nature. They should add to the content of the post and evaluate/analyze that post’s answer. Normal course dialogue does not fulfill these two peer rep

University College London Work-Related Health & Well-Being Paper

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Requirements:

This assignment requires you to present your work in two sections.

Section 1: Recommendations for Leaders and Managers (up to 1,500 words): Identify a topic from the module that has especially captured your attention and interest. Summarise in up to 500 words the practical implications of theory and research into this topic for leaders and managers in organisations who have a responsibility for the well-being of other employees. Then write up to 1,000 words that provide a succinct critical evaluation and summary of the research and theories that led you to the practical implications you identified (i.e., the practical implications in the first 500 words of this section).

Section 2: Recommendations for Employees (up to 1,500 words): Identify a second topic from the module that has especially captured your attention and interest. This topic must be substantially and obviously different to the topic you selected for Section 1. Summarise in up to 500 words the practical implications of theory and research into this topic for employees seeking to use it to protect and / or enhance their own well-being. Then write up to 1,000 words that provide a succinct critical evaluation and summary of the research and theories that led you to the practical implications you have identified (i.e., the practical implications in the first 500 words of this section).

Each Section must have two sub-headings: ‘Practical Implications’ and ‘Critical Review of Research and Theories’. This means your work will have four sub-headings in total. You may choose to add more sub-headings within each section if you feel this would enhance the presentation and clarity of your work. When preparing your assignment, it may help you to first focus your efforts on the Critical Reviews of Research and Theories: this should help you to identify the practical implications you describe under the first sub-heading of each Section. Note: the contents presented under the Practical Implications do not need to be re-iterated in the Critical Review of Research and Theories.

You may have questions about your choice of topics for this assignment. You will be given many opportunities during the module to discuss and to get feedback on and your choice of topics. There is a dedicated forum on Blackboard where you can ask questions about your topic choices, and this should be used whenever possible. Optional drop-in sessions will also be offered to allow you to discuss your choices. You can also speak to members of the teaching team after their lectures or during their consultation and feedback hours (see Staff Contacts on Blackboard).

For avoidance of doubt, a topic is NOT the whole of a lecture but is likely to be a significant element of one or more lectures. Possible topics to choose from will be highlighted during each lecture.

In choosing the topics for your assignment it is important to consider the amount and quality of theory and research available to you. Consider carefully whether there is enough information for you to review and then to determine its practical implications. The lectures will provide details of many sources of information that you can use in your assignment. As you will see from the assessment criteria below, credit will be given when there is also evidence of wider independent reading that has been used effectively to enhance the work submitted.

USA Has Been Subject to War to The Industrial Revolution Discussion

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Description

  • For your argument essay, you will need to bring together the sources you have read along with the sources you will gather to investigate some part of what it means to be a part of American society. You will need to “join the conversation” in progress from the sources you used for your Literature Review by writing an argumentative essay in which you use the sources from the literature review to analyze a piece of American culture (a piece of art, music video, text, monument, podcast, etc.). After you decide what artifact you would like to analyze, you will also incorporate the direct analysis of another author into your paper. This assignment will help you practice the skills necessary for analyzing that artifact or “text.”This assignment will help you choose an artifact to analyze. Follow the directions below to complete each step of the assignment. (I suggest doing this activity freehand rather than typing on a computer, so then photograph your steps as you go, put the images into one document, and then convert that document to a PDF to upload to Canvas.)Step 1: Set a timer for two minutes and simply list everything that interests you already or that you would be curious to think more about. Everything–not just for this class.Step 2: Review your list and pick five topics that most appeal to you and seem to work best with the topics of the argument essay assignment.Step 3: For each of those five topics, make a list of artifacts you could examine related to that topic. Try to be as specific as possible at this point but without stressing to look stuff up.Step 4: Whittle your list of five topics down to two that most appeal to you and seem most feasible. Do a little research if needed at this point to add specific examples of artifacts within each topic.Step 5: Next, decide a specific artifact for each of your top two topics that you could analyze and make a concept map (a.k.a. idea web) for each artifact that connects that artifact to ideas from the class–your previous essays or classmates’ ideas, class discussion, other readings/sources, guiding questions from the argument essay assignment, and anything else relevant. (If you need to learn about making concept maps, consult this video tutorial.)Step 6: Now, review your two concept maps and decide the one artifact you will analyze, but know that if you need, you already have another idea ready to use and have other thoughts you could develop into artifacts as needed.Step 7: Finally, look up three sources that also talk about your artifact in a meaningful way (e.g., a long magazine piece vs. someone’s YouTube comment). After skimming them, decide on the one source you want to work on within your final essay.(my literature review is dragged here, please check it)after you finish it answer the following questions:1-Which two final artifacts were you interested in?2-What were the pros and cons of using each artifact in your essay and why did you decide to pick the one you did in the end?3-List the three sources (including at least author, title, and year) you considered.4-What were the pros and cons of using each source in your essay and why did you decide to pick the one you did in the end?

Middle Tennessee State University Aviation Management Paper

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Description

 discussion 

( Despite all of the regulations against UAS at airports, many airports in the U.S. and around the world are using UAS for airport operations. Find an example of an airport using UAS for airport operations and share your findings. How is this airport using UAS? How is it improving operations at that airport? )

Pewer 1

 The Golden Triangle Regional Airport in Columbus Mississippi is one of the many airports that have adopted the use of unmanned aerial vehicles for airport operations. Having the technological advantage of a bird’s eye view of the airport is a unique advantage to the sponsor or municipality. “The Golden Triangle Regional Airport has used drones to examine buildings, rooftops, parking lots, security fencing, windsocks, safety areas, signage and even taxiway and runway markings (Guillot, B. & Dowell, M., 2019)”. Some UAVs also have the availability of infrared, low light, and thermal vision. These models are extremely useful in aiding with wildlife hazard assessments and in nocturnal security investigations on airport property.In similar fashion, the NTSB has adopted the use of drones when investigating accident sites on the airfield. “We first got involved with unmanned aircraft back in 2006 on the other end, when we were investigating an MQ-9 Predator crash in Arizona. That brought the whole idea of unmanned aircraft to the forefront for us (Karpowicz, J., 2017)”. The use of UAV technology allows for a rapid aerial observation of the crash site. This can help investigators to quickly film the site and assist with accident investigation. It also increases the safety of operations around the critical area by identifying potential threats such as pooling aircraft fluids or smoldering fires.

Peer 2:

     I found this topic interesting and was eager to research the topic. When the FAA was searching for airports to do this research, Huntsville had to plead its case in why they would be a good choice. But first, what was the research the FAA was looking for? The FAA stated, “The Federal Aviation Administration (FAA) today selected five host airports to evaluate technologies and systems that could detect and mitigate potential safety risks posed by unmanned aircraft” (FAA, 2021). What better way to mitigate safety risks than getting the best view possible and that would be from an aerial view. There was a couple of reason why the FAA choose Huntsville for research and they are the FAA UAS Center of Excellence for Research, DARPA programs Gremlins and Mobile Force Protection, US Air Force MEDUSA, US Army UAS Detection, and Mitigation Testing along with Threat development, FBI TEDAC, Global War on Terrorism and UAS Research/Training Facilities, US Army Future Vertical Lift Program, and Medium Altitude Endurance Program, Small UAS Product Office. (Fly Huntsville, 2021). With the five airports that are involved with this research and development, the process will continue on through the year 2023. During this time frame, proper research will be developed and provide details that will further advance our airport’s capabilities. Huntsville makes for a great location for a multitude of activities of civilian and military events. As we move forward, UAS will be a vital asset for most airports to ensure all safety and security risks are being supervised.