find and select a current or past court case [ i.e Casetext.com] that is related to the use of contracts within the hospitality industry. Once a case is selected, provide description, explanation, evaluation, and critique of the legal issues represented, the arguments presented, and the court decision made. If the case is unfinished, provide a prediction of what the decision may be and explain why. Finally, provide an assessment of how the legal question or court decision may be representative of the current state of the industry and societal values/norms.

Any case used for this assignment should be related to contracts between businesses or between a business and a client or customer. Consider cases related to reservations, catering and service, event or travel planning, management agreements, or employment contracts as possibilities. Research current articles using the library or use other Internet or databases to choose a specific case for analysis.

If you select a case that was dismissed on a technicality or procedural question, you can mention, but you still need to assess the validity of the question and what may have been decided.

Objectives

• Describe the development of rules regarding the rights and liabilities of the innkeeper
• Analyze the legal implications of management decisions within hospitality operations.

Case Analysis Details

The first assignment and the next couple of assignments will be a case description and analysis. The expectation is that you identify the primary elements of the case [facts, allegations, arguments, decisions, etc.], describe the outcome following the case or a forecasted outcome of a current case, and evaluate and critique the arguments, decisions, and outcomes.

• Identify facts, allegations, arguments, court decision
• Describe the relevance or significance of decisions based on actual or possible outcomes in relation to the hospitality industry
• Evaluate and critique arguments, decisions, and outcome

The analysis will be presented in essay form using APA writing standards.

Using APA format and at least four APA formatted references and citations, choose an organization to use as your focus for answering the following questions: Be sure to support your work with at least four scholarly sources. Use in-text citations and do not self-plagiarize from previously submitted work.  

• Using the organization for which you work, examine how your organization approaches the acquisition of customers and the maintenance of customers differently. Given the importance of customer lifetime value on long-term profitability, is your organization investing sufficiently in customer relationship management? Explain.
• The tactics associated with a customer relationship management (CRM) strategy vary from stage to stage in relationship development. Evaluate the extent to which your organization’s CRM tactics align with its CRM goals and each relationship stage. Propose modifications your organization should follow in its CRM efforts to improve its effectiveness in maintaining and improving customer relationships.
• Customers seek to optimize perceived value. There are several components of value that can be provided via the marketing mix elements. Propose specific product, price, distribution, and promotion strategies for your organization’s offer that could produce a higher perceived value (total value) for the target audience. Justify the value components you used to design a high-value overall strategy.
• Of the two types of customer expectations, performance expectations fluctuate the most. Describe situations that might cause expectations to increase, thereby narrowing the width of the zone of tolerance for your organization’s customers. What recommendations do you provide for the organization in these situations to better enable the organization to achieve its satisfaction targets?
• Organizations want customers to be satisfied. Imagine you’ve been asked to estimate the relative importance of the performance factors your organization’s customers evaluate and design a plan to increase satisfaction and decrease dissatisfaction based on your results. Present your findings and plan.

You have been hired by a local company as a marketing manager and you are assigned to write a Marketing Plan for the company. Based on the following Contents and related guidelines, write a brief marketing plan for that company.

• Introduction, Goals and      Objectives 

To introduce this section, you should include the Vision and mission statements of the business; an idea of what its goals are for customers, clients, employees and the consumer.

Environmental Analysis

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers. 

Target Market Analysis 

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does. List out the expectations consumers have for the product. 

SWOT Analysis – Conduct a Swot Analysis of the business      to explain what actually are the strengths and weaknesses that the company      has and the threats and opportunities. 

Marketing Mix Analysis (4 P’s Analysis) 

Product or Service– Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where your product sits in comparison to similar products/services now available. 

Place– Identify the location of your business, why it is located there (strategic, competitive, economic objectives), your expected methods of distribution, and timing objectives. 

Promotion – Describe the type of promotional methods you will use to spread the word about your product. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, Social media and newspaper ads. 

Price – The prices of your products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin. 

This is the 10-15-page assignment we discussed at the beginning of the semester (see your syllabus). You will analyze a text related to hate or a specific topic we discussed this semester. Your text might be a Web Page, a film, a documentary, book, etc. I am open to almost any text that you find interesting and compelling.. Generally, the analysis should be composed of the following headings:

1. Purpose of the persuasive analysis. This is what you want to accomplish in your analysis.

2. A general description of your persuasive text. This description should provide the reader with an understanding of the text and the social significance of the text (and your work). Some of you may have a more specific and concrete text than others but everyone should have a text that centers your analysis.

3. Your description of the theoretical lens that you use to understand and critique your Web Page/film. You should define the theoretical concepts you use to understand your Web Page/film. For example, if you are examining a website maintained by a hate group in terms of its narrative features, then you will want to describe the “narrative” concept so that a reader will know what you “considered” as a narrative. Other optional theoretical concepts might include (heuristics, hate stratagem, or basic themes that are part of a thematic analysis).

4. Analysis: This would include your critique of your Web Page/film. For example, if you are analyzing an advertisement’s use of persuasive heuristics, then this portion of your paper would provide concrete and specific descriptions of author’s attempts to encourage the heuristic processing of persuasive information.

5. Conclusions: This should include a discussion of what you have learned from your analysis. This might also include a brief discussion of the practical use of your findings.

A hospital corporation is planning to expand the surgical unit in one of their facilities. The expansion will take an initial investment of $12K. The hospital board wishes to know something about the value of the project, and risk associated with the project. One important criterion has to do with the NPV of the project; if there is less than a 10% risk of having a negative net present value for the investment, they will consider the expansion. The expansion will, of course, have revenues and expenses associated with it.

The following are the assumptions about income and expenses:

(a)Quarter 1 Sales:A normally distributed variable with a mean of $175,000

And a standard deviation of $5,000.

(b)Cost of Goods Sold Ratio:Rate:Triangular distribution with MIN=.6, MAX=.9,

and Most Likely value = .75

(c)General and Administrative Expenses:

Salaries: $14,000 for Quarters 1 and 2

$15,500 for Quarters 3 and 4

The following are %’s of Gross Profit:

Commissions:10%

Utilities: 5%

Telephone:A variable with a skewed left distribution with a minimum value of 3%, a most likely value of 6%, and a maximum value of 8%

Travel:A variable with a skewed right distribution with a minimum value of 2%, a most likely value of 3%, and a maximum value of 7%

Entertainment/Promotion:A uniformly distributed variable between 5% and10%

The following is a % of Salaries:

Payroll Taxes: 7%

(d) Quarterly Sales Growth Factor: 10% per quarter

(e)Taxes:36% tax rate on net profit; losses should be carried forward to the next quarter

(f)Initial investment:$12,000

(g)Discount rate (cost of capital):8%

Please review some of the distribution options that we have not yet discussed and see if any fit the assumptions above, and then develop a simulation that you believe will enable the board to make a sound decision.