Management Traditional Marketing Channels Paper

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4-1 Discussion

Elizabeth Cerier posted Apr 14, 2022 6:51 PM

Traditional Marketing Channels

I would say that primarily the two forms of traditional forms of marketing channels I have grown up with would be TV and radio. Growing up, we would always watch TV after dinner as a family and you would learn about so many new things via ads. I also have always had trouble sleeping, so at night I would fall asleep watching TV. There are so many products marketed late at night on TV. While either being driven to school or driving to school and work later in life, I always listened to the radio. Even now listening to Pandora, there are ads that try and market different types of products and information. Companies need to be sensitive towards the needs and concerns of the targeted markets and show that you are sensitive to those needs by using their own language, relate to your markets and they will relate to your company (Qubein, 2006).

Baby boomers were born during 1946-1964; at the end of World War II, and as of 2022 range in the ages of 57-75. I would say that for baby boomers, TV sitcoms like Leave it to Beaver were popular among many families in the U.S (McCabe, 2002). TV is a good way to reach baby boomers, millennials, and Generation Z; since TV is pretty much a widely watched past time. Baby boomers are more likely to watch TV over streaming services such as: Netflix, HULU, and YouTube. Radios can provide the public recognition and personal gratification language such as: “You are needed”, “You are important” that baby boomers are drawn to (Williams, 2011). When advertising to baby boomers; Williams (2011), states that boomers prefer open and direct but not controlling body language and communication.

Millennials, also called Generation Y, were born during 1977-1994 and as of 2022 range in age from 25-40. “Generation Y is accustomed to media and TV programs designed for them such as MTV, Maxim, American Idol, Big Brother, and CSI” (Williams, 2011). Millennials are tech savvy and more than likely stream shows via Netflix and HULU; advertising on all platforms and TV would be beneficial for this generation. I was born 1993, so being a millennial, I can attest to the fact that I stream shows over watching live TV as much as I can. I am constantly going, so having the ability to stream is great, without having to worry about missing a show. For this reason, I believe that marketing through radios is beneficial for this generation as well. I constantly listen to Pandora, I heart Radio and Amazon music; in the house, car, working out, and doing homework. I can’t recount how many ads I have listened to and I ended up at least looking it up and sometimes even purchasing it. Having the ease of “taking it with you” is what I am all about; TV, streaming services and music over the radio and streaming services for radio as convenient and make it possible for me to hear about new products no matter where I am.

Generation Z, were born between 1995 and now and are currently in the age range of 10-25. Much like millennials, Generation Z is also tech savvy, however, they spend much more time using technology and the majority of them have grown up with technology in their fingertips (think iPad kids at restaurants). According to William (2011), 72% of 6-to-8-year old’s and 56% of 9–11-year old’s ask their parents to buy them what they have seen on TV commercials. Even further, many of them are aware of how to order things themselves (I know a few too many parents that have had mystery products show up at their houses only to find out their kids opened up the Amazon app, knew how to navigate the interface and placed the order!)

Creative or Innovative form of traditional marketing I’ve come across

One creative form of traditional marketing I have come across personally, is the Rocket Mortgage Ad with Tracy Morgan; “Certain is Better”. In this ad, Tracy Morgan takes this family through different scenarios and he is only “pretty sure” about outcomes and he points out that “certain is better”. I laugh at this ad all the time, and I make fun of some of it and think “I say I’m pretty sure” about things throughout my day. It makes you think about things and makes me laugh at the same time. I have never used Rocket Mortgage, nor am I in the market for a new home; but now when I hear someone say they are “pretty sure” about something, I automatically start replaying that ad in my mind and I smile. Having something stick in your head or a smart jingle this gets stuck in your head and you automatically think of that business first when looking to make purchases. That is the power behind good marketing.

Consumer Research

One idea for marketing using consumer research for the brand is to have a poll for customers to participate in on all of our social media platforms. The poll would host different questions regarding how customers rate/feel about the newly implemented safety procedures on a scale of 1 to 10; which will allow for customers to read up on the newly implemented safety procedures. Another poll could have customers rate how excited they are to return to the parks, this will allow them to see the reopening date and time, as well as all the newly updated information since the incident. Not only will these polls on all of the park’s social media platforms bring in traffic, it allows for direct messaging if there are any questions and allows for the company to communicate with our customer base. Polls will also be done after reopening to see how everyone enjoyed the reopening, did they see the increased security and local law enforcement and EMS, as well as questions regarding parking, food and entertainment. Using consumer research will allow the company to understand if they are going in the right direction when it comes to the safety of our customers and the effectiveness of the park as a whole.

SEO

One idea for using SEO (search engine optimization) to market the reopening, is to utilize the traffic from the park’s social media platforms and provide a coupon for a free food treat once they have completed the polls. This allows for customers to provide their feedback, see the updated safety measures and benefit from both. In addition, offering an incentive not only helps increase participation, it also will help drive traffic to the parks once they reopen to redeem the offer. Showing the coupon codes on the poll sites on the social media posts will allow customers to participate in the polls and then click the coupon link on the same post. Making sure to not overwhelm customers by too many links or too much information will help draw customers into our polls and links as well. Keeping it simple and straightforward can potentially be a benefit in gaining customer foot traffic on reopening day.

References

McCabe, S. (2002). Baby Boomers. Junior Scholastic, 104(17), 10.

Williams, K. C., & Page, R. A. (2011). Marketing to the generations. Journal of behavioral studies in business, 3(1), 37-53.

Qubein, N. R. (2006). 12 Tactics for Greater Marketing Power : Q-briefs: E-reports for Successful Executives. Electronic & Database Publishing, Inc.

In response to your peers, address the following:

Compare your views on the appeal of traditional marketing to various audiences. How do they differ from your peers’ views? How are they the same?

Compare your views on the importance of creativity and innovation in traditional marketing. How do they differ from your peers’ views?

Respond to the top ideas of your peers for consumer research and use of SEO. What are the pros and cons of each idea from your point of view and research?

For your initial post, do the following:

Write a post of 1 to 2 paragraphs.

Demonstrate more depth and thought than saying things like “I agree” or “You are wrong.” Guidance is provided for you in the discussion prompt.

Consider content from other parts of the course where appropriate. Use proper citation methods for your discipline when referencing scholarly or popular sources.

MGM 495 ABAC Virtual Cross Culture Team Discussion

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The Chairwoman of the Board of Directors has selected you to lead the effort to create an international internship program for your organization. You will be leading a cross-cultural virtual team, including the vice president (VP) of human resources and department heads from all areas of the organization from its locations throughout the United States. The team is responsible for developing a 3-month summer program for 50 international interns. The international interns will be selected from university programs in their home countries, will travel to the organization’s U.S. locations, will live and work in the United States, and then may have the potential to be offered a permanent position with the organization.

Using the course resources and the CTU Library, research global organizational culture and respond to the following questions:

What best practices do you recommend for leading a virtual cross-cultural team?

How will the organization onboard the interns and introduce them to U.S. culture?

What are the benefits of the international internship program to the interns and to the organization?

  • Provide a reference list at the end of your primary task response of up to 3 resources, and include in-text citations for them in APA format.
  • Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
  • What did you learn from your classmate’s posting?

What additional questions do you have after reading the posting?

What clarification do you need regarding the posting?

What differences or similarities do you see between your posting and other classmates’ postings?

  • For assistance with your assignment, please use your text, Web resources, and all course materials.

First student: Deborah

To lead a virtual cross-cultural team, I will need to communicate with the entire team the purpose of the team.  To do this I will need to ask the team questions about how they would like meetings to be performed, either through visual meeting chats or a conference call.  I would then determine when the best time is for those meetings since this will be a company-wide project. We will need to account for all time zones. I would then establish a communication management plan to help everyone know what meetings they will need to attend and who will be attending those meetings. After that communication plan is in place it will be time to develop an operating agreement that helps the team members interact with one another on all issues.  It will allow the team to address holiday and vacation issues, reports the status of what they are working on, deals with conflicts, and address individuals that do not show up for meetings. As the team lead, I would ask each division to explain how they do business and see if there are differences between divisions that I did not know about. This will help the entire team understand any roadblocks we may have when onboarding the interns. I will ensure that I am available to all team members during their office hours either by video call, phone calls, emails, or private messages.  I will need the lines of communication open to help address any issues that may come up. (Group, 2022) I would stress to the team members that we want to develop a program for the intern to excel with our organization and build them to become a member of our organization someday.

               The organization will onboard the interns using a video chat onboarding process for all locations of the organization that will have a summer intern.  This will allow all of the interns to meet each other and other managers throughout the organization, helping them know they are not alone. The direct manager of that intern will be present at that video chat onboarding to make sure that the intern has all the paperwork they need to begin working with the company and to help answer any questions the intern may have.  The manager will also be there to support the intern through this process. The culture of the organization will be explained in the employee handbook given to each intern on their first day.  We will start the onboarding with some training communicating the organization’s goal and asking the intern what they expect out of the organization during their internship. We will go over the employee handbook that addresses things like dress code, Human Resources, what the chain of command looks like, and how it works within the organization. We will then give them time with their direct manager to go over their roles and responsibilities while there are working for that manager and division. This could be a day-by-day, week-by-week, or month-by-month plan. (Marlowe-Giovetti, 2022)

               Having an international internship program benefits the intern and the organization.  The intern gets the job experience they will need when entering the workforce as well as an introduction to other countries and cultures. While interning a person will build strong business relations while building their professional networks. The organization will benefit from the intern’s new ideas they bring to the organization as well as the challenge of how you have always done business with those ideas. The company could gain fresh, qualified employees from this internship that brings in innovation, builds employer brand, and could enhance employees’ skillsets. (famousfaqs, 2022)  

References

famousfaqs. (2022, April 17). How do internships benefit companies? Retrieved from All Famous Faqs: https://allfamousbirthday.com/faqs/how-internships-benefit-companies/#:~:text=What%20are%20the%20benefits%20of%20the%20international%20internship,your%20communication%20skills%20in%20a%20diverse%2C%20cross-cultural%20setting.

Group, C. E. (2022). Top 6 Best Practices for Managing Virtual Teams. Retrieved from Corporate Education Group: https://www.corpedgroup.com/mobile/pm/6BestPractic…

Marlowe-Giovetti, O. (2022). 7 Things to Know for Intern Onboarding. Retrieved from Whole Whale: https://www.wholewhale.com/tips/7-things-know-inte..

Second student : David 

When leading a cross-cultural team, there are a few best practices that come to my mind to ensure a successful and productive environment for all. One of those best practices involves providing feedback to team members. I believe it is extremely important to ensure that you are providing feedback to team members in a way that is effective for them as an individual. The best way to ensure that you accomplish this goal is to ask the team member. Ask them how they receive feedback the best. 

Something else to consider when leading a cross-cultural team is the onboarding process, and how you can best introduce the team members to American culture. When it comes to onboarding, I believe that it is best to immediately lead with introducing the team member to the company as much as possible, explaining in as much detail as possible what we do, and why we do those things. I find that establishing a mentor or “buddy system” is best in ensuring that you are meeting the transitional needs of the new team member. Another consideration for this technique though is ensuring that you have quality mentors, who are personable and want to be there for the new team member.

Lastly, why bring in cross-cultured interns in the first place? Well, there are many reasons. One benefit to the interns selected for the program at your organization is a better standard of living than where they came from. This could lead to the intern starting an entirely new/better life than they would be able to have in their home country. A benefit to the organization would be an ability to gain a better understanding of the area/country that the intern is from, and potentially have a liaison to establish working relationships or partnerships abroad. 

References

BuSuu. (2022, January 1). BuSuu. Retrieved from BuSuu Web Site: https://business.busuu.com/resources/post/cross-cu…

Globalization Partners. (2019, March 28). Globalization Partners. Retrieved from Globalization Partners Web Site: https://www.globalization-partners.com/blog/tips-f…

Institute, P. M. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide)–Sixth Edition (6th Edition). Chicago: Independent Publishers Group (Chicago Review Press). Retrieved from A Guide to the Project Management Body of Knowledge (PMBOK® Guide)–Sixth Edition (6th Edition): https://coloradotech.vitalsource.com/books/9781628…

BA 561 Upper Iowa University Corporate Sustainability Strategy Discussion

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DQ1

You will use the model you created and uploaded in week two as the focus of the discussion in this reflective post. Your initial post must include the upload of your submission from week two. Then, provide at least Two subsequent posts to provide peer reviews of other students’ models. CLASS: When responding to each other with this DQ, please go beyond giving kudos. Make your responses to each other as substantive suggestions, questions, comments, or insights gleaned by what each other has created. Be constructive. [No citation/references required]

First person is acceptable.

DQ2

What is a corporate sustainability strategy and have your senior leaders provided one for your organization? 

(If not sure if your senior leaders have provided a corporate sustainability strategy, please ask your supervisor or others who might know.)

DQ3

In this week’s reading, in the book “Breaking Away” on pages 105 & 106, in Table 6.1, there is a listing of Key Leadership Characteristics. 

Which of the 13 characteristics do you believe you are in need of developing to a greater extent, and why? And, if it is important enough to you, what will you actually do so that in 12-months from today, you are actually better in that area?

DQ4

Does your organization have a formal employee succession plan to identify and develop talented employees as part of its corporate sustainability program? 

And, do you have your own set plan to develop your career or do you just wing-it hoping for the best?

R1

Musk famously controls and/or holds sway over a family of companies, including two giant disruptors: Tesla (TSLA), and SpaceX, as well as The Boring Company, Neuralink and OpenAI. Then there are subsidiary companies — for instance Starlink in the case of SpaceX and Tesla Energy in the case of Tesla. Consider too, the additional companies Musk helped found and or invested in which include, Zip2, (bought by Compaq — which was bought by HP), PayPal, and DeepMind (bought by Google), and the companies founded by employees who’ve left these endeavors.

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SpaceX, privately held, is worth over $100 billion, (up from $74 billion a year ago), according to Crunchbase, a rare centicorn (or is it hectocorn), behind China’s ByteDance (owner of TikTok) and China’s Ant Group as the most valuable private company on the planet. Tesla is now worth over $1 trillion, up from $34 billion three years ago. (That’s 23X!)

“All I can say about the human being himself is in terms of all his moves — they have been either validated or haven’t been proven wrong,” says Philippe Houchois, Tesla analyst at Jefferies of Musk.

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“Elon Musk was wrongly written off by a lot of the corporate community for his clownish behavior that was such a big distraction,” adds Jeffrey Sonnenfeld, a professor of management at Yale University.

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Those lofty valuations don’t begin to speak to the import and impact of Tesla and SpaceX. How do you value leading the entire world’s transportation industry away from fossil fuels and into the electric age? Or accelerating exploration and perhaps colonization of space while along the way perhaps providing reliable internet for the world?

This one’s easy. Elon Musk, 50 years old, is the richest person in the world, now worth $276 billion, according to the Bloomberg Billionaires Index, $87 billion richer than No. 2 on the list, Jeff Bezos. Musk is richer than Bezos and his ex-wife MacKenzie Scott put together, richer than all the Walton family members put together. Statista estimates “the average U.S. resident would need to work 3 million years at the average annual wage of $69,392” to accrue Musk’s fortune. (Better get cracking!)

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Note too, that Musk is the nation’s most popular billionaire, according to Vox, with 50% surveyed saying they had a favorable opinion — equal Democrats and Republicans, btw — and “a staggering” 66% of men viewing him favorably.

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When looking at the other top billionaires — Gates, Page, Arnault and Buffett — who would you bet has the most upside going forward? That speaks to this recent study on Musk becoming the world’s first trillionaire. The methodology, which looks to be some sort of extrapolation, suggests that Musk will get there in 24 months. (We’ll check back.)

Agency

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As I’m sure you saw this week, Musk revealed he bought a 9.2% stake in Twitter (making him the company’s largest shareholder) which sent the stock soaring and netting him over half a billion dollars. Musk, who will serve on the company’s board, at first said he was a passive investor, then changed it to active. (SEC rules are such a bother, right?)

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Twitter (TWTR) is Musk’s means to communicate with his 80.7 million followers, (he got 4.4 million to vote “yes” or “no” on whether the platform should have an edit function). Musk uses Twitter to disintermediate the media, which makes sense because he has 10X the viewership of “60 Minutes” or 20X Wall Street Journal subscribers, though his position in Twitter may not be the boon the market seems to think.

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Musk relishes locking horns with other global alpha-males, such as Bezos (rival space endeavors), Joe Biden (unions) and Putin (Ukraine.) Obama and Trump not so much, though I bet Musk got a kick out of this recent headline: “Twitter Stock Explodes As Elon Musk Invests; Donald Trump SPAC Plummets”

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Each morning at Yahoo Finance we have a newsroom meeting. Musk and his companies come up almost every single day, sometimes more than once (yesterday it was the Austin “cyber rodeo” grand opening). Same for newsrooms across the world too. No other person matches that.

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Last December I went to NASDAQ headquarters in Times Square where Musk was named Time Magazine’s person of the year. (I actually ran into him in a hallway and exchanged pleasantries.) Musk’s fashion-model mother Maye was there (said hi to her as well), as well as Musk’s then 18-month-old son X, who was very well behaved and stole the show.

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Musk talked about his vision for space: “The point of SpaceX is to help make humanity a spacefaring civilization and ultimately a multi-planet species so as to expand the scope and scale of consciousness and ultimately better understand what questions to ask about the answer which is the universe.” Whoa. Not small stuff there.

R2

Class,

Week One allowed us to take a look from the inside of how our companies or organizations are able to function and produce the products to consumers. From a military standpoint the assignment opened up my eyes on how many key assets and partners we had to ensure the proper training of Soldiers. I work in a section of three Non-Commissioned Officers and one Warrant Officer who run the whole school together. With such a small number we depend greatly on the civilians in the building and across base to keep the program alive and develop the materials. While I knew this, I never realized how dependent the school was on outside resources. This change of perspective will allow me to attempt to strengthen the bond we have with the civilians that we work with as the work relation will remain crucial to our success as a combined team. 

The model also allowed me to see why filling slots for the courses is so vital to our mission. The more students we push through the school, the more funding we will receive to update our equipment, and pay the supporting personnel that we require. When we lose funding, team members will be let go, thus creating more work for everyone involved. With a greater workload and demand of people morale can fall and have a devastating effect.

University of South Florida The Commerce Clause Case Analysis

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Review Chapter 3 & 5 and perform additional research you deem necessary particularly concerning the Commerce Clause. Submit ONE, two-to-three page (250 word minimum), double spaced, original paper typed in a Word document using Times New Roman type, font size 12. Please make sure your response complies with the MLA format.

Step 1 Write a paper that answers the questions below.In terms of job loss, North Carolina is one of the states most adversely affected by the United States-Mexico-Canada Agreement (USMCA). Assume hypothetically that North Carolina is considering a 25% tariff (tax) on all foreign-manufactured textiles and furniture items imported into the state. The tariff’s purpose will be predominately protective in nature, designed to protect and advance textile and furniture manufacturers in North Carolina and to create jobs. In a 250- to 500-word (double spaced Word document) original paper, advise the lawmakers in North Carolina of the CONSTITUTIONALITY of such a tariff and what other alternative remedies are available, if any. DO NOT PLAGIARIZE!

The Commerce Clause is the specific item in Article I, section 8, most important to your future as a businessperson. It calls upon Congress “to regulate commerce . . . among the several States,” and its impact is described in the next section.

Interstate Commerce

With the Commerce Clause, the Framers sought to accomplish several things in response to the commercial chaos that existed under the Articles of Confederation. They wanted the federal government to speak with one voice when regulating commercial relations with foreign governments. The Framers also wanted to give Congress the power to bring coordination and fairness to trade among the states, and to stop the states from imposing the taxes and regulations that were wrecking the nation’s domestic trade.

Virtually all of the numerous statutes that affect businesses are passed under the Commerce Clause. But what does it mean to regulate interstate commerce? Are all business transactions “interstate commerce,” or are there exceptions? In the end, the courts must interpret what the Constitution means.

An important test of the Commerce Clause came in the Depression years of the 1930s, in Wickard v. Filburn. The price of wheat and other grains had fluctuated wildly, severely harming farmers and the national food market. Congress sought to stabilize prices by limiting the bushels per acre that a farmer could grow. Filburn grew more wheat than federal law allowed and was fined. In defense, he claimed that Congress had no right to regulate him because none of his wheat went into interstate commerce. He sold some locally and used the rest on his own farm as food for livestock and as seed. The Commerce Clause, Filburn claimed, gave Congress no authority to limit what he could do.

The Supreme Court disagreed and held that Congress may regulate any activity that has a substantial economic effect on interstate commerce. Filburn’s wheat affected interstate commerce because the more he grew for use on his own farm, the less he would need to buy in the open market of interstate commerce. In the end, “interstate commerce” does not require that things travel from one state to another.

In United States v. Lopez, however, the Supreme Court ruled that Congress had exceeded its power under the Commerce Clause. Congress had passed a criminal statute called the “Gun-Free School Zones Act,” which forbade any individual from possessing a firearm in a school zone. The goal of the statute was obvious: to keep schools safe. Lopez was convicted of violating the act and appealed his conviction all the way to the high Court, claiming that Congress had no power to pass such a law.

The government argued that the Commerce Clause gave it the power to pass the law, but the Supreme Court was unpersuaded.n our federal system, the National Government possesses only limited powers; the States and the people retain the remainder. In this case we must determine whether the Constitution grants Congress power to enact the individual mandate under the CommerceClause or as an exercise of its power to tax.

The Constitution authorizes Congress to regulate interstate commerce and activities that substantially affect interstate commerce. [The Government argues] Congress may order individuals to buy health insurance because the failure to do so affects interstate commerce.

[But] the individual mandate does not regulate existing commercial activity. It instead compels individuals to become active in commerce by purchasing a product, on the ground that their failure to do so affects interstate commerce.

Every day individuals do not do an infinite number of things. Allowing Congress to justify federal regulation by pointing to the effect of inaction on commerce would bring countless decisions within the scope of federal regulation, and empower Congress to make those decisions.

[This] logic would justify a mandatory purchase to solve almost any problem. Many Americans do not eat a balanced diet. The failure of that group to have a healthy diet increases health care costs to a greater extent than the failure of the uninsured to purchase insurance. Under the Government’s theory, Congress could address the diet problem by ordering everyone to buy vegetables.

The Commerce Clause is not a general license to regulate an individual from cradle to grave, simply because he will predictably engage in particular transactions. Any police power to regulate individuals as such, as opposed to their activities, remains vested in the States.

The individual mandate forces individuals into commerce precisely because they elected to refrain from commercial activity. Such a law cannot be sustained under a clause authorizing Congress to “regulate Commerce.

Congress also has the power to “lay and collect Taxes.” Even if Congress lacks the power to direct individuals to buy insurance, the only effect of the individual mandate is to raise taxes on those who do not do so, and thus the law may be upheld as a tax.

Under the mandate, if an individual does not maintain health insurance, the only consequence is that he must pay the IRS. The mandate is not a legal command to buy insurance. Rather, it makes going without insurance just another thing the Government taxes, like buying gasoline or earning income. And if the mandate is in effect just a tax hike on certain taxpayers who do not have health insurance, it [is] within Congress’s constitutional power to tax.

The “dormant” or “negative” aspect of the Commerce Clause governs state efforts to regulate interstate commerce. The dormant aspect holds that a state statute discriminating against interstate commerce is almost always unconstitutional. Local residents and out-of-state wineries sued, claiming that the state regulations violated the dormant Commerce Clause.



BCC The Most Critical Determinant of A Successful Business Startup Discussion

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Now that you are developing your business plan….let’s discuss the important of location when business planning. Discuss with your classmates the key attributes of a good business location. Which of these would probably be most important to your business (based on your business plan)? Why?

Is the hometown of the business owner likely to be a good location? Is it logical for an owner to allow personal preferences to influence a decision about business location? Finally, what factors should an entrepreneur evaluate when considering a home-based business? Be specific.

2.) respond to two student posts below

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Avory Caruthers

The key factors that contribute to a good business location, according to class lectures, are:

  1. Customer Accessibility/Customer Convenience
  2. Business Environment Conditions
  3. Availability of Resources
  4. Personal Preference of the Entrepreneur

Out of these four, the most important is customer accessibility/customer convenience based on my business. We live in a fast-moving world where people want the fastest, most convenient way to get information, get in and get out. The easier and faster it is for people to find you and be accessible, the more business you’ll have. The bottom line in the business world is that consumers are demanding convenience, and if your business isn’t covientant enough to meet their needs and meet them how they want, they will find another one, and that may be your competitor. Selecting a good location is the first step to determining the success of convenience. Most people want to do business with you if it’s easy and safe. Selecting a location that does this is a great business plan. The more convenient and accessible, the more people will be drawn to come, which means more business! The other key factor that would be important is the availability of resources. My business is running an athletic training business. With this, I will need to provide well-developed training and equipment to draw people in and make the business flourish. Without resources readily available, it will create a place where people feel they can be trained or workout in. Having resources available will grow the business and catch the eye of consumers, which will grow the business!

The hometown of the business owner has advantages and disadvantages. There are low start-up and overhead costs. Family and friends are readily available to help out the business, support, and spread the word of the business. When a business is started in your hometown, connections are already made, and you are comfortable with the area around the business, which helps when starting a business. Disadvantages being business image is difficult to maintain in a home environment. It’s hard to come across as a professional business. There could also be many legal issues to take into consideration for many places that don’t allow home-based businesses. Another disadvantage is it could cause family and business conflicts. While the hometown of a business is not the worst idea, it’s definitely recommended to venture out!

Personal preference isn’t horrible when looking at the location of the business, but it shouldn’t be the only thing influencing the location decision. Just because family is close and the community is supportive doesn’t mean that the business is going to flourish or make enough money to live stable. If the hometown in which you live isn’t highly populated or even a good place for a business, then starting one there just because you want to will not perform well.

When considering a home-based business, there are financial and family lifestyle things to consider. Figuring out what your business needs to flourish and make sure you are financially set to start a home-based business. Family lifestyle is also something to look at because distractions can form, which causes less productivity and less tasks completed.

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Kimberly Williams

The key factors of a good business location that help with the selection of the location:

  1. Customer Accessibility
  2. Business Environment Conditions
  3. Site Availability and Costs
  4. Resource Availability
  5. Entrepreneur’s Personal Preference

Of these five, the most important for my business plan would be Customer Accessibility, Resource Availability, and Entrepreneur’s Personal Preference. Accessibility is important, how easy it is for customers to find you and get to you, the more customers you will have. Whether I am brick-and-mortar or online, I need to make sure my customers can access my business. The more accessible, the business I will get. Having resources not only is important to provide supplies, but resources also bring in more customers. Resources brings in more business and high traffic areas and other business that my business would need to partner with. The more resources available, the more people, and more business. The last factor would be Entrepreneur’s Personal Preference. According to the textbook, over 47% of all entrepreneurs’ start their business a five-minute drive from their home (Longenecker et al., p. 235). My preference would be in the county I live because of the local markets that I will target for business. I wouldn’t just stay in the city. My business is a 24-hour all access mobile notary. I would need to venture the more of the county. That includes jail and prison service. I am cleared by DOJ and FBI so I can go into the Federal prisons, State, and County facilities. Not everyone can do that.

Other factors that also play an important role in the decision process are as follows:

  1. Neighborhood mix: Who’s next door?
  2. Security and safety: How safe is the neighborhood?
  3. Services: Does the city provide trash pickup, for example?
  4. Past tenants’ fate: What happened to prior business in same location?
  5. Location’s life-cycle stage: Is the are developing, stagnant, or in decline?

Of these, the most important would-be Security and safety. Being a mobile notary, security and safety is important especially in the middle of the night. Having your business in your hometown has its advantages. The owner is going to feel comfortable about opening the business and reaching out. The person may find it easier to get financed at the local bank from their long-time banker. The person more than likely already has many personal connections throughout the community that will support them in their new business venture. Family and friends are already their best customers, and they will buy and share their experience with others to help market the business free of charge.

I think it is more than just personal preference that influences the decision. They may prefer to be in their hometown, and close to the babysitter but if there is no money to be made then there is no business. I think there are more factors to consider not just personal preference.

Factors when considering a home-based business are financial considerations and family lifestyle considerations. For a small business owner just starting off might just need some office supplies, a computer, and the internet to get started. Pretty basic home office. The family lifestyle and having a family business so the family and share in the operation of the business.

Capella University Global Supply Chain Infrastructure and Operations in China Report

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Description

Analyzing Global Supply Chain Infrastructure and Operations

  • PRINT
  • Write a 4-6 page report that includes a description of the current state of operations and supply chain infrastructure of the scenario company provided or a company of your choice. Propose three research-based recommendations for improving the operations of the global company.Introduction
    When working in a global company, an operations manager needs to be able to analyze the infrastructure of the global operations and supply chains. Then, the manager provides ideas for improvement to company leadership.Scenario
    Select one of the following options for your company analysis. You will use the same option for all your assessments in this course. Option 1
    Select a company that has encountered problems during expansion of its business into a particular global market. Address all the elements from the Requirements section below as they relate to that company’s concerns for their global operations and supply chain. Follow the instructions in the Deliverable Format section to create the deliverable for your selected company and global market.When selecting a company, be sure to:
    • Review all four assessments to make sure the company will apply to their requirements.
    • Choose a company for which you will be able to find information about their supply chain, operations, departments, infrastructure, et cetera for all of the assessment requirements.
    • Document any assumptions you will need to make in your deliverables. 
    • Option 2
      Your global company, Thomson Tools, has acquired a small company in China and needs to evaluate their processes and infrastructure to become part of the supply chain. The acquired company, Mainland Tools, is also an experienced provider of products and technical support to customers in North America. They are using older equipment, and the parent company, Thomson Tools, is a leader in supply chain efficiencies.The Mainland Tools building is an older structure and was built in segments as the company grew. Limited thought was put into the expansion of the building as it grew due to demand. The warehouse is at the opposite end of the building from the shipping and receiving area, and there are times when products must be stored at an offsite location 5 miles away. Many of the Mainland Tools processes are done on paper, and the company relies on interoffice mail for main communications to fill orders. In an average month, 15 percent of the paper documents are lost, and shipment is delayed or never takes place. Mainland Tools generates approximately $6 million dollars per year.Your Role
      Option 1
      You are manager of operations and supply chain for a company of your choice that is beginning to expand their global business. They have recently acquired a new global company in a new market in a strategic purchase. The new company/partner is lacking in processes and infrastructure or has some other challenges. Your job is to evaluate these issues and make recommendations for improvements. Note: If you make assumptions about the new global company, outline them in your deliverable, as needed.Option 2
      You are a manager of operations and supply chain for Thomson Tools. The recently acquired Mainland Tools in China was a strategic purchase, but their processes and infrastructure are lacking. You will need to travel to China for one month and evaluate their processes and suggest improvements. Your suggestions must provide measurable success at the end of a 12-month period. You have been authorized to shut down the Mainland Tools facility for up to one month for renovations if the return on investment could justify the improvements.Requirements
      Write a report for leadership that includes the following:
    • Write a brief one-paragraph description of the current state of operations and supply chain infrastructure of the new global company in Option 1 or Mainland Tools (the new partner) in Option 2. You will need to make assumptions and should include them in your description.
    • Analyze the current state of the operations and supply chain infrastructure of the new global company in Option 1 or Mainland Tools in Option 2 from a systems thinking perspective. You will need to make assumptions and should outline them in the analysis, as necessary. Note: Systems thinking is a way of looking at the enterprise like an organism with interdependent parts, each with its own specific function, but with interrelated responsibilities.
      • Select two elements of infrastructure listed below to analyze.
        • Technology: mobile and digital processes, telecommunications, IT infrastructure.
        • Facilities: internal product movement, work flow, layout planning, warehouse space and temperature controls, plant and warehouse location.
        • Required elements: sanitation, water supply, electricity supply, environmental safety.
        • Process design: receiving products, asset management, just-in-time inventory, quality management.
        • Transportation selection: aviation, ports, roads and railways, plants and machinery.
        • Tactical considerations: sales and operations planning, master production scheduling, material requirements planning, distribution, transportation planning.
      • Select one of the elements related to operations listed below to analyze.
        • Supplier relationships: purchasing selection for cost effectiveness and minimizing supply-related risks.
        • Theory of constraints: performance measures evaluate effectiveness of improvements to enable the system to profit from:
          • Increased throughput.
          • Reductions in inventory.
          • Reductions in operating expense.
        • Lean operations: elimination of waste and inefficiency in manufacturing.
        • Demand management: determining accurate customer wants, then coordinating processes and procedures both within the firm and across its supply chain to meet demand quickly and efficiently.
        • Other operational decisions: inventory control, quality control, production scheduling, performance measurement, customer relations management.
    • Design and assess the current value stream map for the new global company or Mainland Tools. Draw the proposed future state value stream map. Provide a brief explanation for each map, and include the maps in the appendix of the report. 
    • Propose three recommendations for operational improvements at the new global company or Mainland Tools, based on academic theory, to address issues of infrastructure.
      • Two recommendations should be related to the two infrastructure elements you analyzed, with an outline of how efficiencies will be gained and/or money saved to provide strategic advantage.
      • One recommendation should be related to the operations element you analyzed, with an outline of how efficiencies will be gained and/or money saved to provide strategic advantage.
    • Write a strong conclusion.
    • Title Page.
    • Executive summary.
    • Brief partner company description.
    • Company analysis.
      • Infrastructure analysis.
      • Operations analysis.
    • Value stream map explanation.
    • Recommendations.
    • Conclusion.
    • Appendix (include current- and future-state value stream maps and any additional data, reports, charts, et cetera to support your analysis).
    • Evaluation
      By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria.
    • Competency 1: Apply systems theory to global operations and supply chain management system design and strategies.
      • Describe the current state of the supply chain infrastructure and operations of the newly acquired company, including assumptions.
      • Analyze the current state of the supply chain infrastructure elements based on systems theory.
      • Design current and future value stream maps of the newly acquired company.
    • Competency 2: Apply systems theory to organizational infrastructure to support global supply chain management systems.
      • Propose research-based recommendations for cost-effective improvements for supply chain infrastructure and operations to provide strategic advantage.
    • Competency 5: Communicate in a manner that is professional and consistent with expectations for members of the business professions.
      • Communicate in a manner that is professional and consistent with expectations for members of the business professions.
    • Faculty will use the scoring guide to review your deliverable from the perspective of company leadership. Review the scoring guide prior to developing and submitting your assessment.

ACC 6140 California Miramar University Financial Statements Questions

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Description

Learning Engagement, Week 7:

What are the objectives of financial statements?  

What are the limitations of financial statement analysis?

  1. Discuss the need for comparative analysis and how it affects decision-making in the workplace?

Identify 3 different tools of financial statement analysis, describing each in detail with an example of the tool illustrated

  1. PROFESSOR’S GUIDANCE FOR THIS WEEK’S LE:
  2. Managerial Accountants develop financial statement analysis for a variety of reasons. Internally, the results of current operations are compared against benchmarks to determine if the company is on track to meet its goals. Further, we can use analysis to look beyond our company to our competitors and to the industry. Along with the Management Discussion and Analysis, supports the company’s business operations in a quantifiable way.
  3. We can use these metrics as well if we are seeking to invest with a company. Different ratios can be calculated to measure areas of liquidity, profitability, and solvency—the overall health of the company. But, we need to understand how these metrics are defined and calculated. A company that uses FIFO inventory valuation can provide much different results than a company that adopted the LIFO inventory valuation. So before you produce comparative company or industry results, you need to get a good understanding of the policies and practices of that company!

by Thanyathorn Lapthitisate

Financial Statements

Question 1

Financial statements refer to a summary of the business’s accounts prepared for evaluating past performance and forecasting future performance (Smith, 2021). The objectives of financial statements include communicating quantitative and objective valuable information in making economic decisions to the users. Financial statements also meet the specific needs of conscious investors and creditors. In addition, they are used internally to offer reliable information on the business’s earnings and determine the enterprise’s ability to operate at a profit in the future. It is also used as a financial base for tax evaluations and in preparing assessments using ratios, trends, and industry comparisons.

Question 2

The limitations of financial statement analysis include:

  1. It cannot substitute sound judgment; financial statement analyses are the only means to reach conclusions but cannot replace decision-making and judgment (Li, 2019). Eventually, the users will use their experience, skills, and intelligence.
  2. It is based on past data; financial statement analysis only uses past financial and accounting data for evaluation. Therefore, the past may not fail to provide precise budgeting, planning, estimation, and forecasting of the future (Li, 2019).
  3. It may not be comparable; financial statements usually vary from one company to another, making it impossible to compare.
  4. Reliability of figures; the contents of financial statements can be easily manipulated to fit personal interests resulting in misleading conclusions.

Question 3

Comparative analysis refers to comparing products to one another to distinguish their similarities and differences. The comparative analysis provides relevant and valuable insight that influences the process of decision-making. It affects decision-making in the workplace by detailing how data or processes compare to another and elaborating their relationship. In addition, comparative analysis helps in the development of lists of differences as well as similarities that can be used in decision-making (Bhasin, 2020). It also helps the user identify external causes like environmental challenges and economic conditions that may affect business operations. The comparative analysis further affects decision-making at the workplace by considering variables that impact both sides, including both controllable and uncontrollable variables.

Question 4

Financial statement analysis tools include:

  1. Comparative statements; this financial statement analysis tool deals with comparing different products of the profit and loss account and balance sheets of multiple periods (Smith, 2021).
  2. Trend analysis: this financial statement analysis tool identifies the ratios of various items across different periods and then compares them. The ratios comparison over a period provides insight into whether the business is trending downward or upward. Trend analysis can be carried out concerning two or more business enterprises for the same period or another company for a different period.
  3. Comparative income statement: this financial statement analysis tool provides three critical pieces of information from income statements. They include operating profit, net profit as well as gross profit.

REFERENCES

Bhasin, H. (2020). Comparative analysis and its application in business. Marketing 91.

Li, J. (2019). Research on Limitations of Financial Statement Analysis: Based on Data of Listed Companies. Proceedings of the 5th International Conference on Economics, Management, Law and Education. Wuhan, China: Atlantis Press.

Smith, A. (2021). What are the objectives of financial accounting? Corporate Finance.

515 words

by Marwa Khudhair

Financial Statement Analysis

There are various reasons managerial accountants develop financial statement analysis. Some of the reasons for developing financial statements is to determine the true and fair view of the financial performance and position of the corporation (Lennard, 2007). As such, balance sheets indicate the corporates financial position by enlisting the liabilities and assets. Moreover, income statements show the entity’s financial performance by determining the business’s expenses and revenue.

There are various limitations to financial statements, such as It only providing interim reports, therefore not indicating the final picture of the concern. This is because the data utilized in the statements are dependent upon the personal judgment of the accountants, and the actual position of the corporation can only be determined when the corporation is liquidated or sold (Faello, 2015). The other limitation of financial statements is that it ignores the impact of non-monetary factors that have a bearing on the entity’s operating results and financial positions. Financial statements often ignore such factors, namely, commitments for purchases and sales, the reputation of the management, the cooperation of the employees, and the creditworthiness of the concern, because they cannot be measured in monetary terms (Faello, 2015).

Comparative analysis is essential for corporations since it aids in getting better insights into a problem or answering relevant questions (Bruyere et al., 2004). The comparative analysis leads to the achievement of several primary goals through comparisons of processes, data sets, or documents, such as narrowing focus and providing a frame of reference for data (Bruyere et al., 2004)

There are various financial statement analysis tools, such as vertical analysis, trend analysis, and cash flow analysis. Vertical analysis shows the factors of a business in the form of a percentage on a fixed value (Lennard, 2007). The percentages can aid the corporation in determining where the business is heading by figuring the relation between different factors and their effects on each other. Trend analysis determines the stock prices beforehand to indicate whether it is a dull market or investing will be profitable. Cash flow analysis determines the working capital and net requirements by analyzing the corporation’s net requirements and working capital. It also determines the expansion and debt in the market (Bruyere et al., 2004)

References

Bruyere, S. M., Erickson, W. A., & VanLooy, S. (2004). Comparative Study of Workplace Policy and Practices Contributing to Disability Nondiscrimination. Rehabilitation Psychology, 49(1), 28.

Faello, J. (2015). Understanding the limitations of financial ratios. Academy of accounting and financial studies journal, 19(3), 75.

Lennard, A. (2007). Stewardship and the objectives of financial statements: a comment on IASB’s preliminary views on an improved conceptual framework for financial reporting: the objective of financial reporting and qualitative characteristics of decision-useful financial reporting information. Accounting in Europe, 4(1), 51-66.

459 words

MGT 430 SLU Reducing the Risk of Hacking in Autonomous Vehicles Case Study Questions

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Description

Answer Questions after reading Discussion Case below

1. What steps could business, government, or individual drivers take to reduce the risk of hacking in autonomous vehicles?

2. Do you think federal or state governments should regulate the emergence of autonomous driving technology, and if so how?

Best practices for discussion posts – remember discussions require at least 2 external references (in addition to your textbook) be used in your posts, and at least 1 reference in your responses. All references should be in APA 7th edition formatting and using in-text citation.

Discussion Case: The Arrival of Autonomous Cars—Bright Future or Looming Threat?

As Elaine Herzberg walked her bicycle across a six-lane road in Tempe, Arizona, around 10 o’clock at night, she was fatally struck by a Volvo SUV, a prototype autonomous vehicle that Uber had modified to test its self-driving technology. A series of safety failures had combined to cause this fatal accident. First, the sensors mounted on the car failed to spot Herzberg in sufficient time to slow the vehicle down from its 38 miles-per-hour speed. Second, according to police video cameras, the safety driver, a human sitting in the vehicle charged with monitoring the driving, did not have his hands on the steering wheel and was apparently distracted. Third, the car’s brakes were never applied by the safety driver or the car’s system.

In another incident, a Tesla Model X SUV traveling on Highway 101 in Mountain View, California, slammed into a concrete highway lane divider and burst into flames, killing the driver, Wei Huang. Tesla reported that the autopilot system was engaged and provided warnings to Huang of a potential collision, but Huang failed to take control of the vehicle. According to the company’s press release, Huang, “had received several visual and one audible hands-on warnings earlier in the drive and the driver’s hands were not detected on the wheel for six seconds prior to the collision. The driver had about five seconds and 150 meters of unobstructed view of the concrete divider . . . but the vehicle logs show that no action was taken.”

While the self-driving technology was state-of-the-art in both vehicles at the time of the fatal accidents, it had not been sufficient in either case to prevent tragedy. Some thought that the problem was that the humans in the cars had simply been too slow to react to an unexpected event when they thought the car was in charge. According to Constantine Samaras, a university engineering professor, “When humans are the backup systems, we’re pretty bad at doing [what is necessary to prevent crashes]. This is a challenge for this transition to automation, where there’s this muddled mixture of human responsibility and robot responsibility.”

Many saw autonomous vehicles as a way to improve—not degrade—road safety. In 2017, more than 37,000 people died in car crashes in the United States. Clearly, humans were not perfect drivers. Self-driving cars, by contrast, did not get tired, frustrated, distracted, or drunk, as humans often did when behind the wheel. A study by the Virginia Tech Transportation Institute analyzed more than 50 self-driving vehicles commissioned by Google, which had travelled about 1.3 million miles on roads in California and Texas. The Google fleet was involved in just 17 crashes over six years, with none of the incidents being the fault of the self-driving vehicles. Another study by McKinsey estimated that autonomous vehicles could reduce U.S. auto accidents by 90 percent.

However, others saw negative consequences in a world of autonomous driving. Driverless vehicles could cost truckers, taxi drivers, and other driving professionals their jobs. Already, driverless trucks were being used to move iron ore at mines in Australia, and Canadian-based Suncor Energy had automated its truck fleet, eliminating the jobs of 800 drivers. Companies engaged in other forms of transportation, such as busses, trains and airplanes, could see fewer customers, as people might choose to travel by car when if they were not burdened with the driving. If the number of accidents declined, auto repair shops and mechanics would likely have less business, and layoffs could occur.

Another issue raised by critics of autonomous automobiles was the possibility that the vehicle’s computer systems might be hacked. As part of a planned experiment, hackers Charlie Miller and Chris Valasek were able to access the controls of a self-driving Jeep page 279Cherokee remotely, instructing it to roll out of a parking lot and into a grassy ditch. The person in the driver’s seat at the time, a journalist from Wired magazine, was not controlling the steering wheel or the pedals. Effectively safeguarding against such hacking can be challenging, since self-driving cars have far higher levels of connectivity than human-driven vehicles currently on the road.

Will autonomous vehicles be widely adopted in our society? The answer to this question is unclear. In a survey reported in The Washington Post, most Americans said they thought autonomous cars would be quite common within 15 years. Seventy-four percent, however, said they did not expect to own one, and more than 60 percent said they would not want to walk or ride a bicycle anywhere near one. A study conducted by the American Automobile Association (AAA) shortly after the Uber and Tesla accidents reported that 73 percent of Americans said they would not ride in an autonomous vehicle. Greg Bannon, director of engineering at the AAA said, “Any incident involving an autonomous vehicle is likely to shake consumer trust, which is a critical component to the widespread acceptance of autonomous vehicles.”

Yet, as autonomous vehicle technology gained momentum, governments stepped in to regulate. In 2017, the National Highway and Transportation Safety Administration (NHTSA) released new federal guidelines for Automated Driving Systems (ADS). By 2017, 29 states had enacted legislation governing autonomous vehicles. Some states, such as Florida and Arizona, encouraged the safe development, testing, and operation of self-driving vehicles on their public roads, seeing this as an opportunity to encourage business development. Delaware established the Advisory Council on Connected and Autonomous Vehicles, tasked with developing recommendations for innovative tools and strategies that could be used to prepare Delaware’s transportation network for these vehicles—an action also taken by numerous other states.

While most people expect that fatal crashes involving autonomous vehicles will occur again in the future, the question of whether self-driving cars impose an acceptable level of risk relative to their benefits to society is a matter of ongoing debate.

Sources: “Study Says Self-Driving Cars Are Safer Than Human-Driven Vehicles: Should You Believe It?” Tech Times, January 12, 2016, www.techtimes.com; “Hackers Have Self-Driving Cars in their Headlights,” Financial Times, March 15, 2018, www.ft.com; “Autonomous Car Crashes: Who—or What—Is to Blame?” Knowledge@Wharton, April 6, 2018, knowledge.wharton.upenn.edu; “Are Autonomous Cars Really Safer than Human Drivers?” The Conversation, February 2, 2018, theconversation.com; “Autonomous Vehicles/Self-Driving Vehicles Enacted Legislation,” National Conference of State Legislatures, May 21, 2018, www.ncsl.org/research/transportation; “33 Industries other than Auto that Driverless Cars Could Turn Upside Down,” CB Insights, May 24, 2018, www.cbinsights.com; and “Most People Expect Driverless Cars to Become Common, and They Worry,” The Washington Post, June 4, 2018, www.washington.post.

Central Michigan University Sexual Freedom to Personal Freedom Reflection Paper

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Description

In this space you will summarize (600 – 1000 words) your metacognition and reflection experiences throughout the semester focusing on the metacognition practices and ALL lectures. 

In this reflection assignment should assess your growth in understanding your own process of learning and absorbing information in the metacognitive process as well as analyzing your progress and intention in analyzing gender issues. 

(Practice Summery one )

The metacognition reflection concerning the videos gives an outlook of what we should be ready for and what we are experiencing. It shows that challenges are there and need to be overcome, as demonstrated in the Poetry Found/tonight, which also indicates that every person has time to be successful and write one’s history (Miranda & Platt, 2018). Today’s challenges endurance is a sign of hope to the rising generation. Here I would express my feelings, that is, feeling timid and distressed, impressed, and a sense of self-belief because listening to all songs gives e a sense of hope and self-belief. I think this is a good use of poetry and drama as a way of expression.

Alison starts the presentation about how she and her dad were gay (Awards 2015). Surprisingly, Alison did not know until she saw a woman walking in, and she explained that she had not seen a woman such beautiful. The first view of the woman Alison sees here is very much attractive. Alison explains in her song how she dressed and the beautiful outlook. Her father is also gay because the woman’s appearance does not attract him; he concentrates on his magazine; additionally, he tells Alison to fix her hair and look like a boy. When I listened to Alison, I felt timid and distressed, as if I am a person denied what I deserve. I also feel impressed by the way she describes the delivery woman. However, there is fear of her being accepted as per her feelings. Concerning the feminism journal, in the second wave of feminism, women are seen to campaign for the general allowance of lesbianism as a way of being free, thus bringing the sense of freedom that conquers with the reflection. And fights the feeling of fear.

. Helen Reddy’s –I am a woman is a song that indicates the stronghold of a woman; strong, invincible and hardworking, and determined (Reddy, 1971). Listening to this song makes me feel reborn and energized. It makes me feel the importance of women and a new strength at low expectations. A sense of self-belief is created in me. In her piece, the elements of women being incorporated and considered are seen in the third wave of feminism where Rebecca wanted a balance for all women and gain freedom and bring change, which is celebrated today,

Lin-Manual Miranda & Ben Platt found song is a song that focuses on having the freedom to make one’s legacy known (Miranda & Platt, 2018). The song indicates that change may not be immediate, but it will eventually come. The singing of the line “Have you ever felt forgotten…”makes me have a feeling of fear. Additionally, the continuation makes me feel hope, joy, and happiness. It gives me a sense of energy and belief that I can still make it even when least expected to. It complements the journals, which have helped me understand how gendered communication is achieved. In conclusion, the reflection clearly shows how gender communication is well brought out from the biological formation and disparities such as hormonal imbalance to being listened to by the other societies and the feelings experienced, their effects, and the growth as such communication.

References

Helen Reddy, (1971). I Am a Woman. YouTube. Retrieved from: https://www.youtube.com/watch?v=rptW7zOPX2E (Links to an external site.)

Lin-Manuel Miranda & Ben Platt. (2018). Found/Tonight. YouTube. Retrieved from: https://www.youtube.com/watch?v=2aQykuIaJVI (Links to an external site.)

Tonny Awards. (2015). Funny Home Performance Tony Awards. YouTube. Retrieved from:https://www.youtube.com/watch?v=pMAuesRJm1E (Links to an external site.)

(Practice summery two )

Watching the videos has given me an idea of how reality in life reflects the experiences we face daily. The videos help individuals understand how to tackle problems in life. The Schuyler Sister video gave me energy while listening to it. The video portrayed Eliza, Angelica, and Peggy as sisters who had different personalities and ideologies in life (Takaya, 2021). The story behind the videos complements the journals by bringing insight into gender communication. The sisters worked with the founding fathers to fight for revolution. The video helped me understand the phenomenal work of women to bring change to society. Besides, it helps me learn that strength and patience are needed before achieving certain goals in life. 

Raise you is a great song that gives hope and desire for a better life. Watching the video gave me peace and assurance that the challenges I’m facing are not there to stay. Besides, the song advocates for self-care and should strive to love themselves more each day. The video also reflects on finding strength when individuals feel low on life (Broadwaycom, 2020). Through reflecting on the violence lecture, the song helped me gain more insight into the importance of loving the people around us. Individuals should not practice violence in the community and learn to take care of each other. 

Samantha and Bryan’s song is another beautiful piece that has changed my perception of life. Samantha’s voice gave me chills while listening to it. The instrumental production was also amazing (Musical, 2018). The video complements the lecture on feminism that explains how change has helped create a good future for women. Individuals did not dwell on the terms created in the past about women, and modernization has led to the invention of feminism. The song led me to reflect on my past life. It helped me understand that I should not live with regrets due to things I did before in my life. After finishing watching the video, I sat back to forgive myself for what I was bitter about within life. “I can’t go back,” as Samantha says out loud, helped me find joy in the lessons learned in the past and understand that every choice made has a consequence. 

The strongest suit video is a presentation of a song that advocates for courage and happiness. Watching the video makes me feel the importance of loving yourself and creating joy within an individual. The woman in the video insists that people wear clothes that make them smile (Academy, 2019). Besides, she indicates that we should never compromise happiness in life. The song has helped me learn to chase things that enable me to find joy, and they will help bring out the best in me. Also, I learned that I should not care about what other people think about me. 

References

Academy, T. K. (Director). (2019). AIDA Live (2019) – My Strongest Suit [Motion Picture]. Retrieved from 

Broadwaycom (Director). (2020). KINKY BOOTS – “Raise You Up” – International Pride Cast Reunion 2020 [Motion Picture]. Retrieved from 

Musical, P. W. (Director). (2018). “I Can’t Go Back” | Pretty Woman: The Musical [Motion Picture]. Retrieved from 

Takaya, A. (Director). (2021). The Schuyler sisters – Hamilton [Motion Picture]. Retrieved from 

SEU Module 12 International Human Resource Management Paper

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Description

Module 12: Critical Thinking Assignment

For this assignment, you will apply decision-making to the process of international human resource management as you determine which of the four final applicants to hire into a global executive position.

You are a member of the management committee of a MNE that conducts business in 23 countries. While your company’s headquarters is located in the Netherlands, your regional offices are located fairly evenly throughout the four hemispheres. Primary markets have been in the European Union and North America; the strongest emerging market is the Pacific Rim. Company executives would like to develop what they see as a powerful potential market in the Middle East. Sales in all areas except the Pacific Rim have shown slow growth over the past two years.

At present, your company is seeking to restructure and revitalize its worldwide marketing efforts. To accomplish this, you have determined that you need to hire a key marketing person to introduce fresh ideas and a new perspective. There is no one currently in your company who is qualified to do this, and so you have decided to look outside.

The job title is “Vice President for Global Marketing”; an annual salary of $250,000-$300,000, plus elaborate benefits, an unlimited expense account, a car, and the use of the corporate jet. The person you hire will be based at the company’s headquarters in the Netherlands and will travel frequently.

A lengthy search has turned up four people with good potential. It is now up to you to decide whom to hire. Although all the applicants have expressed a sincere interest in the position, it is possible that they may change their minds once the job is offered. Therefore, you must rank them in order of preference so that if your first choice declines the position, you can go on to the second, and so on.

First, read the biographies of each applicant. As you are doing this, rank each of them from 1 to 4, with 1 being your first choice, and explain your reasons for their ranking.

For your essay this week, respond to the following questions using the decisions you have made with your rankings.

  1. The first section of your paper should be an overview of your rankings and reasons for your decisions.
  2. Did your decision include any culturally based biases you may have—for example, feelings, personality traits, or politics in your rankings?
  3. Did you make any observations that you feel would have been fully acceptable in your own culture, but were not accepted in other cultures? If so, explain.
  4. What implications do you believe any of the applicant’s cultural differences would have in business dealings? In what countries or cultures?
  5. What expatriate adjustments for the candidate need to be considered? How will the company handle these?
  6. Explain the decision-making process you used to make your decisions.

Park L.

Park L. is currently senior vice president for marketing at a major South Korean high-technology firm. You have been told by the head of your Seoul office that his reputation as an expert in international marketing is outstanding. The market share of his company’s products has consistently increased since he joined the company just over 15 years ago. His company’s market share is now well ahead of that of competing producers in the Pacific Rim.

Park graduated from the University of Seoul and has worked his way up through the ranks. He does not have a graduate degree. In addition to his native tongue, Park is able to carry on a reasonably fluent conversation in English and has minimal working knowledge of German and French.

Saya K.

Saya K. is a woman living in Malaysia. She began her teaching career while finishing her DBA (Doctorate in Business Administration) at the Harvard Business School and published her first book on international marketing ten months after graduation. Her doctoral dissertation was based on the international marketing of pharmaceuticals, but she has also done research and published on other areas of international marketing.

Two months after the publication of her book, Saya went to work in the international marketing department of a Fortune 500 company, where she stayed for the next ten years. She returned to teaching when Maura University offered her a full professorship with tenure, and she has been there since that time. In addition, she has an active consulting practice throughout Southeast Asia. In addition to fluency in Malay, English, and Japanese, Saya speaks and writes German and Spanish and can converse in Mandarin.

Peter V.

Peter had worked in a key position in the international marketing division of a US Fortune 100 company until the company pulled out of his country South Africa eight months ago. Peter has a long list of accomplishments and is widely recognized as outstanding in his field.

Peter has a Ph.D. in computer science from a leading South African university and an MBA from Purdue’s Krannert School of Business. Peter speaks and reads English, Dutch, Afrikaans, and Swahili and can converse in German.

Joe P.

Joe is currently job hunting. His former job as head of marketing for a single-product, high-technology firm—highly specialized workstations for sophisticated artificial intelligence applications—ended when the company was bought out by Texas Instruments.

Joe has both his undergraduate and MBA degrees from Stanford University. In addition, he was a Rhodes Scholar and won a Fulbright scholarship, which he used to support himself while he undertook a two-year research project on the marketing of high-technology equipment to Third World countries. In addition to his native English, Joe has a minimal command of French—which he admits he hasn’t used since his college days.

Your well-written paper should meet the following requirements:

  • Be 6-8 pages in length, which does not include the title page, abstract, or required reference page, which is never a part of the content minimum requirements.
  • Use Saudi Electronic University academic writing standards and APA (7th ed) style guidelines.
  • Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
  • Review the Critical Thinking Grading Rubric Critical Thinking Grading Rubric – Alternative Formats to see how you will be graded for this assignment.

Reference book

Luthans, F., & Doh, J. P. (2018). International management: Culture, strategy, and behavior. McGraw-Hill