I’m working on a marketing question and need an explanation and answer to help me learn.

1-If retention is so much more profitable than acquisition, why have companies persisted for so long in spending more on getting new customers than keeping the ones they have?

2-Think about the companies you do business with as a customer.  Name an example of a company that identified and recognized you, one that differentiated you by need or value, one that has made interaction easy and fun, and one that has changed something about the way it does business with you now, based on what it knows about you.

3-Consider the relationship enhancers and building blocks mentioned by Edell and Rose. For each one, think of a for-profit or a nonprofit enterprise that serves as an example and provide why you think so.  You should submit a chart similar to below, but feel free to pick your own enterprises.

For-Profit Enterprise

(e.g., Costco Warehouse Club)

Nonprofit Enterprise

(e.g., University Alumni Association)

Trust

Commitment

Satisfaction

Fairness

Symmetry

4-In a 300+ word essay, describe and name two companies you have done business with as a customer. One of them treats you as though you are a new customer every time you show up, or at least any time you show up anywhere you haven’t done business with the company before. At the other company, you are recognized as you every time you have any dealings with the company. What’s the effect on you of these disparate approaches? How would you guess each company manages its data, given their different approaches to customers?

* Choose any published database from the internet or Bethel library (such as those from the Census Bureau or any financial sites). You may opt to use one of the data files provided by the instructor if applicable.
* Get advanced approval from the instructor on your chosen database.
* If the file is large, randomly choose 200 of the observations from the data.
* Explain each variable in the file that you are analyzing. Be sure your file includes at least 3 scale variables and at least 2 nominal variables.
* Conduct a descriptive analysis on any 2 interval / ratio variables you wish using Descriptive_Statistics.xls and Frequency_Distribution.xls. Explain the output.
* Conduct 3 different hypothesis tests of your choice using appropriate variables from the file (note: you must use 3 different tests and not run one test on 3 different variables). In each case, state the variables being tested as well as the hypothesis, decision and conclusion. Use 3 of the following (1-Sample Test for Means, 1-Sample Test for Proportions, 2-Sample Test for Means – Independent Samples, 2-Sample Test for Means – Paired Samples, 2-Sample Test for Proportions, Analysis of Variance, Chi Square Goodness of Fit Test, Chi Square Test of Independence, Correlation Test).
* Develop a model to predict an interval / ratio variable using at least 2 other variables. Use Multiple_Regression.xls and state the regression model and which variables are or are not significant. Also, use the model to make a prediction by making up values for each of the independent variables.

Tough Conversations

Imagine you are the HR manager at a company, and a female employee came to you upset because she felt a male coworker was creating a hostile work environment by repeatedly asking her out on dates even after she said “no.” What would you do?

Write a plan for how you would approach your conversation with each employee, including the most essential topics to cover. As you write your plan, think about what your goals are for this situation and how each conversation will help you achieve those goals.

Write a 2–3 page paper in which you:

• Write a plan for the conversation you would have with the employee, based on the concepts found in your textbook. What are the most important points you would need to cover in this conversation, and why?
• Write a plan for the conversation you would have with the employee’s male co-worker, based on the concepts found in your textbook. What are the most important points you would need to cover in this conversation, and why?
• Format your assignment according to the following formatting requirements:
  • This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
  • Include at least one reference to support your paper.

The specific course learning outcome associated with this assignment is:

• Create a plan for approaching tough conversations with employees, including a rationale for the most essential topics to cover.

Watch the video below to help you with your Week 3 Assignment 1:

Assignment Question(s): 

Q1. State the reasons for allocating support department costs to the operating department. What are its various methods? Provide numerical examples of any two methods and discuss how these methods could be used to allocate these costs?(CH 8)

Answer:

Q2. Z&C has two support departments, A1 and A2, and two operating departments, B1 and B2. Z&C has decided to use the direct method and allocate variable A1 dept. costs based on the number of transactions and fixed A1 dept. costs based on the number of employees. A2 dept. variable costs will be allocated based on the number of service requests and fixed costs will be allocated based on the number of computers.The following information is provided:(CH 8)

    

Support   Departments

Operating   Departments

   

A1

A2

B1

B2

 

Total Department   variable costs

5,000

6,000

38,000

21,000

 

Total department   fixed costs

5,800

11,000

42,000

18,000

 

Number of   transactions

15

18

80

45

 

Number of   employees

5

7

15

12

 

Number of   service requests

12

7

15

10

 

Number of   computers

6

8

10

12

Allocate variable and fixed costs.

Answer:

Q3.JTC Corporation is a metal product manufacturer that produces three products: A, B, and C. The joint costs of the three products in 2018 were SAR 50,000. The total number of units for each product and the selling price per unit are given below: (CH 9)

  

Product

Units

Selling Price per unit

 

A

20,000

SAR 6

 

B

12,500

SAR 5

 

C

7,500

SAR 4

Using the physical volume method and sales value at the split-off method, allocate the joint costs to each product.

Answer:

Q4. ABC Ltd. is preparing a budget for 2018. Following are the information related to budget preparation:(CH 10)

Budgeted selling price per unit = SAR 200 per unit

Total fixed costs = SAR 250,000

Variable costs = SAR 65 per unit

Required:

Prepare flexible budget for 2,000, 2,500, 3,000 and 3,500 units. 

Answer:

Project Charter

Now that you have gained project approval we will move forward to the project charter. This will be the “contract” for the project team and the project sponsor.

Read “A Project With No Charter“

Within your project charter the following areas should be addressed and can be found within your text in chapter 4-4:

1.Title

2.Scope Overview

3.Business Case

4.Background

5.Milestone Schedule

6.Risks, assumptions and constraints

7.Resource Estimates

8.Stakeholder list

9.Team Operating Principles

10.Lessons Learned

11.Signatures and Commitment

The requirements below must be met for your paper to be accepted and graded:

Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.

Use font size 12 and 1” margins.

Include cover page and reference page.

At least 80% of your paper must be original content/writing.

No more than 20% of your content/information may come from references.

Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three-reference requirement.

Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.