You should prepare and submit a written report of 4-6 double-spaced pages, typed. The
report should describe: what motivated the organization to implement Lean/Six-Sigma; what the
organization did specifically; and what were the results (benefits, problems). Focus on one or
two specific projects or areas where lean production or six-sigma were implemented by
the organization. Give details of what was done, how it was done, what obstacles were
encountered and how they were overcome, and what measurable/quantitative benefits were
achieved specifically from the lean implementation or specific lean projects; measurable/
quantitative results are especially important. DO NOT tell me that the sources did not
provide enough information to give details of the implementation: select an organization for
which there are details available; use multiple sources, if necessary/possible (use articles,
books, parts of books, interviews, company web sites, etc. as sources of information). Give a
detailed list (citations) of all sources used. DO NOT provide the organization’s income
statement or income history and imply that growth was due to lean/six-sigma; just provide the
measurable benefits that can be specifically attributable to lean/six-sigma.
DO NOT simply provide a general overview of the organization’s lean production
program or the history of lean production in the organization; I want to see details of one or
two specific implementations/projects. This report should be IN YOUR WORDS; do not
simply piece together quotes from various sources. You should synthesize and organize the
information and present it in a clear manner.

In your paper, you should include your identification and analysis of the central issues related to your topic, your evaluation of the alternative perspectives related to your topic, and a description of your current stance on the issue you have chosen.  In writing your paper, it is important for you to include your own opinions (supported by references) regarding the topic you have chosen.  For example, if you choose to write about a firm that is facing law suits regarding diversity issues from its employees, I would expect you to offer your opinion regarding actions the firm might take or might have taken that would have helped avoid the law suit and then provide support (with references) for your recommended approach.  As a rule of thumb, I expect that you will devote about one third of your paper to your critical analysis of the issue you choose.  In other words, don’t just write 5 pages that only describe the actions of a firm or other organization/profession/government without critically assessing those actions. 

Information in the text of your paper must be properly cited using the method that is used in The Pitney Bowes Case: A Legacy of Diversity Management in the textbook.  Do not include any footnotes at the bottom of any of the five pages of your analysis.  In preparing the paper you should avoid using more than three direct quotes and no quote should be longer than one or two sentences.

Robert Asen warns us not to see “a particular person, place, or topic as necessarily defining the limits of a counterpublic” (“Seeking the Counter” 426).  Yet over the last several weeks, we have looked at counterpublics that seem focused on either categories of people or particular issues.  Does that make us guilty of “reductionism”?  That is, have we overlooked important aspects of what makes a public “counter” in order to fit them into categories?  Is there a difference between counterpublics that focus on people and counterpublics that focus on issues?  What particular challenges do counterpublics that form around the exclusion of research and dicussion of medical issues from larger public spheres?

Remember, you can discuss any or all of the questions posed in the module or you can discuss something else that you found interesting in the reading.  Discussion posts should be your original ideas that identify important concepts from the readings.  You shouldn’t quote or paraphrase extensively, except to point out what aspect of the articles you are commenting on.  Discussion posts should deal with the course reading for each week, and not general observations on the public sphere or material you have read in other classes.  Material quoted from the readings should total no more than 10% of a discussion post and should include an accurate reference to the source (author and page number).   Original posts should explore an issue in some depth, so they should be at least 200 words.

I’m working on a business multi-part question and need an explanation and answer to help me learn.

: Capture Leads – The goal is to find people who are interested in your product or services and to position you and your company as an expert in that particular business or field.  

Write a lead generating opening and include something that gives value to your prospective customer and begins to establish you as an expert. You want to select an “ethical bribe or reference” that fits your product or service and include it in your ad.

(Include the link where you found your information or obtain permission, if applicable. Cite the source. If you are the author of what you might use, cite yourself).   

Research 2 potential CRM systems that you could use to track customers in your potential business.  Provide an overview of the systems.  Choose ONE that you would use for your business.  Share why and how how it fits your business.  Include links to both systems 

•  : Design a Lead Nurturing system – Follow-up is critical, so the goal here is to build a Marketing Infrastructure

Create a “shock and awe” package – make a detailed list of 3 things you’d put in a “shock and awe” package. (You may select from those listed on p. 113 or identify your own).   For each item your select, DESCRIBE what you would do with that item and/or how you’d use it. The explanation is key. 

Analyze the impact of the organization’s community involvement and sociological perspectives on company branding.

Scenario

You are the Director of Diversity and Inclusion. After receiving board approval to invest in your workforce, the community, and environment, you are tasked with presenting your new Diversity Equity and Inclusion (DEI) program to your team. The program promotes inclusion not only internally, but also externally with increased community involvement and the expansion of the organization’s product mix to cater to a larger demographic. Given this is the first time the organization has embarked on a project of this nature, you feel a Six Sigma DMAIC (Define, Measure, Analyze, Improve, and Control) approach would be most suitable for this program.

Instructions

Create a 12-15 PowerPoint slide presentation to outline the new Diversity, Equity and Inclusion (DEI) program.

Be sure to include the following slides:

Title slide (1 slide)

Outline the DMAIC process using the new DEI program. (1 slide)

Describe how this approach will be implemented to create an internal DEI initiative. (2-3 slides)

Describe how this approach will be implemented to kick off a community involvement campaign. (2-3 slides)

Discuss how this approach will be implemented to expand the organization’s product line to include new demographics (geographic region, race, ethnicity, gender, etc.). (2-3 slides)

Discuss the sociological impact on the organization’s branding if this program is not implemented. (2-3 slides)

Include how this could impact the organization internally.

Include how this could impact the organizational externally (in global, international, and multicultural environments).

Include how this could impact the organization financially.