Delta Corporation has developed a new clothing line that is designed for young people. In order to create a suitable image for this new product line they are launching a subsidiary called EchoDelta, with a new image, logo and tag line. Given that the target market for this new product line is primarily young people, they have engaged a Social Media Marketing Consultant to launch the new product line.

You are that consultant. Unfortunately, the executives of Delta Corporation are unfamiliar with Social Media and how it can be utilized for marketing purposes. As a result, you need to:

Explain what a Digital Dashboard is and how it can be of use to monitor activity in real time.

Make recommendations on what should actually be displayed, in terms of type of data, sources for that data and frequency of updates.

• Explain the benefits of using Data Visualization technology to monitor their online sales and marketing activity.
• Explain what a mashup is, and why the corporation needs to utilize such technology.
• Provide reasons as to why they should also consider using geospatial technology.To provide the executives with an example, select an organization that uses data visualization and/or geospatial technology, detail how they use it and outline what benefits you feel they have gained from it.

Delta Corporation has developed a new clothing line that is designed for young people. In order to create a suitable image for this new product line they are launching a subsidiary called EchoDelta, with a new image, logo and tag line. Given that the target market for this new product line is primarily young people, they have engaged a Social Media Marketing Consultant to launch the new product line.

You are that consultant. Unfortunately, the executives of Delta Corporation are unfamiliar with Social Media and how it can be utilized for marketing purposes. As a result, you need to:

Explain what a Digital Dashboard is and how it can be of use to monitor activity in real time.

Make recommendations on what should actually be displayed, in terms of type of data, sources for that data and frequency of updates.

• Explain the benefits of using Data Visualization technology to monitor their online sales and marketing activity.
• Explain what a mashup is, and why the corporation needs to utilize such technology.
• Provide reasons as to why they should also consider using geospatial technology.To provide the executives with an example, select an organization that uses data visualization and/or geospatial technology, detail how they use it and outline what benefits you feel they have gained from it.

GD004_MAE256_A2-1200 words report+excel work

This is an INDIVIDUAL Assignment. We strongly discourage plagiarism, as it will

be penalized as much as possible. However, it is not collusion if you discuss the

questions with other students, but you need to submit your own original work.

Note that we may request that you come in and explain your assignment in

person if we feel your assignment is too similar to another students’ work.

(2) This assignment in total has 30 marks that correspond to 20% of your final grade.

(3) Once completed, you will need to submit your ‘Microsoft Word’ document via

CloudDeakin. You must submit a single file only that contains a cover page with

your name and student ID.

If you are submitting your assignment as a PDF document, please ensure that you

are also submitting as a Word document to enable word counting.

Please ensure the Word document is self-contained (i.e. all Excel output tables

for summary statistics and regressions, and all figures should be in the

word document). You will not need to submit a hardcopy.

(4) Whenever you are asked to estimate a regression model, please provide your

summary output estimation results in a tabular format from Excel in your Word

document (using copy/paste tool) to evidence the actual regression you run.

1. Crane Corp. has collected the following data concerning its maintenance costs for the past 6 months.

		Units Produced		Total Cost
July			18,720				$37,440
August			33,280				49,920
September			37,440				57,200
October			22,880				39,520
November			41,600				77,480
December			39,520				64,480

Compute the variable cost per unit using the high-low method. (Round answer to 2 decimal places, e.g. 2.25.)

2. Sandhill Corporation has fixed costs of $470,400. It has a unit selling price of $4, unit variable cost of $2.40, and a target net income of $1,470,000.

Compute the required sales in UNITS to achieve its target net income.

3. Carla Vista provides environmentally friendly lawn services for homeowners. Its operating costs are as follows.

Depreciation		$1,500	per month
Advertising		$200	per month
Insurance		$1,660	per month
Weed and feed materials		$22	per lawn
Direct labor		$8	per lawn
Fuel		$2	per lawn

Carla Vista charges $64per treatment for the average single-family lawn.

Determine the company’s break-even point in number of lawns serviced per month.

4. In the month of March, Pharoah Salon services 630 clients at an average price of $100. During the month, fixed costs were $14,880 and variable costs were 68% of sales. Determine the total contribution margin in dollars, the per unit contribution margin, and the contribution margin ratio.

Course Learning Outcomes-Covered 

• Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy. (Lo 2.2)

Assignment 3Marks:10 

Students are requested to read the opening case of chapter 10 “Organizing for Innovation” from their book Strategic Management of Technological Innovation (Page Number-197-200) of e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each.

1.What are the advantages and disadvantages of the creative side of Google being run as a flexible and flat ‘technocracy’? (3 marks)

2. How does Google’s culture attract the kind of employees it can attract and retain. (1.5 marks)

3.What do you believe the challenges are in having very different structure and controls for Google’s creative side versus the other parts of the company. (2.5 marks)

4. Some analysts have argued that Google’s free-form structure and the 20 percent time to work on personal projects is possible only because Google is prior success has created financial risk in the company. Do you agree with this? Would Google be able to continue this management style if it had closer competitors?(3 marks)

NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.