UCLA Integrated Marketing Program Paper
Question Description
I’m working on a business question and need an explanation and answer to help me learn.
Create promotional strategy that includes at least three different mediums (print ads for billboard, magazine or newspaper ad; radio, direct mail, press release, transportation vehicles, etc.). It should include portions of your elevator pitch and a call to action for each of the three mediums.
Note: in the final project, you will include costs of advertising through these mediums, you may want to capture that information now as youre working through these items.
Develop a 30-60 day calendar of when, where and how you propose the ads be dropped or positioned to reach your intended audience/target market.