Evaluate strategies behind website pages’ ranking in organic search results and their impact on ecommerce.

Scenario

You have been hired by the Bronx Zoo’s marketing department to head up the Digital Marketing Team. The Director of Marketing has asked you to provide an overview for the new marketing team members and interns on best practices for a digital marketing campaign.

Instructions

Your report should address the items below as they apply to the Bronx Zoo:

1. Discuss the concept, challenges, and advantages of integrated marketing.
2. Briefly explain the zoo’s online presence in different channels.
3. Review at least 4 best practices of a digital marketing campaign that would potentially be beneficial for the zoo.

1. Define different perspectives and knowledge of process-flow analysis, process design

solutions, lean system, quality controls, Inventory control system and green systems

(CLO 1.2)

2. Apply knowledge and skills to optimize production objective of maximizing profits

using qualitative and quantitative techniques in related areas of operations

management (CLO 2.1)

3. Demonstrate process-flow analysis, process design solutions, operations strategies,

Inventory Control System and customer services in the business operation. (CLO 2.2)

ARTICLE WRITING

This Assignment is based on ‘Lean Manufacturing System’:

As we know that 5S is a lean manufacturing approach to “A place for everything, and everything in its place” based on the Toyota Production System.

1. Sort

2. straighten

3. shine

4. standardize

5. sustain

To consider these five S, write an ‘Article’ focusing on the following considerations.

1. Employee Morale 2 Marks

2. Safety 2 Marks

3. Efficiency 2 Marks

4. Reduces time for looking 2 Marks

5. Performance evaluation 2 Marks

 

Define, describe, and provide 3 examples of social entrepreneurship.

Articulate how your venture will engage in social entrepreneurship, identify specific social issues that are important to you, and discuss specific charitable efforts that your venture will support.

• It is a good idea to make sure that your vision for social entrepreneurship is scalable. In other words, make sure that your charitable efforts can grow along with your business.
• The social entrepreneurship component of your venture should have the important characteristic of something which you are passionate about as well as something that you want to be part of your company’s brand identitY.
• BUSINESS INFO:EYELASH, FACIAL, MAKEUP, AESTHETICS BOTIQUE

Ask someone who knows you well to evaluate your social style using the exercise from Class 3 to have them assess your assertiveness and emotional control levels. How did their evaluation compare with your self assessment? For example, did they place you in roughly the same quadrant, did they perceive a big difference in one or both of the factors, etc.? What is your takeaway from this?

After reading the article, “Harnessing the Science of Persuasion,” https://hbr.org/2001/10/harnessing-the-science-of-persuasion, choose two of the techniques and give a new example (not from the article) of each. These examples can be drawn from your personal experience or from business cases.

Instructions: Write in the space provided. 350 words maximum. Tables and references are not included in the word count. Do not upload anything. Do not write in the Comments section. 10 points will be deducted for uploading or writing in the Comments section.

Background: On April 5, 2022, the UN Secretary-General Antonio Guterres stated in the Security Council that the conflict in Ukraine will increase the prices of food, energy and fertilizer affecting up to 1.2 billion people in 74 countries.

Question/Task: How will the increase in price affect U.S. trade in food, energy, and fertilizer? Explain. Conduct research on your own. Justify arguments with data.