University of San Francisco Outlining Key Media Discussion
Description
Assignment 1: Description
Outline and discuss how three key media will work together in an advertising campaign for an existing product or service. You can use the innovative product you identified in Module 6, or choose something else. Please write 2-3 pages (500 words) and include illustrative support through images, graphs, diagrams, illustrations, and so forth.
Assignment 2: Successful Cross-Media Integrated Campaigns
Research at least two campaigns that used cross-media integrated methods and discuss the way in which you consider these successful. Please write a minimum of 300 words within your post.