For this assignment, you will need to interview an individual who identifies with a non-Western and/or non-Judeo-Christian culture. This interview can be in person, over the phone, or by email. This may be someone you know personally or that you locate through a local cultural center, club, religious organization or even an embassy or consulate. You need to obtain permission from this individual to list their contact information in your paper in the event that your instructor needs to verify your work.

During your interview you should ask the following questions:

• What do you identify as the most important or distinct practices of your culture?
• How are gender roles addressed in your culture?
• How is social power, authority, or social roles in a hierarchy expressed in your culture?
• In class, we learned that in “honor-oriented societies,” worth comes from one’s role or group membership and in “justice-oriented societies,” worth comes from what one does or doesn’t do. What is the role of honor/shame in your culture? Are honor/pride and dishonor/shame important concepts in your culture?

After your interview, write a 500-750-word paper summarizing and reflecting on the responses you received. What did you learn from this exchange? How did your perceptions change? Based on your discussion, how do you think your culture is perceived by others? You should incorporate at least three concepts from Chapters 12, 13, or 14 of your textbook in your response.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Step 1 Refer back to a past outline
Step 2 Determine presentation aids.

Determine the type(s) of presentation aids that would best support your points.

• When identifying the type of presentation aid, keep in mind that youwill be creating one of these presentation aids as the next step in theassignment. You must be able to submit the presentation aidelectronically.
• Enter the information about the presentation aids for the two points into your word processing document.
• Include a brief explanation of how each type of presentation aid will support the corresponding point in the speech.

Step 3 Create a presentation aid.

Select one of the presentation aids that you identified and create it. For example, you could:

• Use a software application such as Microsoft Excel to create a chart or graph.
• Create a few PowerPoint slides that you would use during a specific part of your presentation.
• Take a digital photograph that illustrates a concept or point in your speech.
• Record a portion of an interview as an mp3 file.

These are just a few ideas of how you could create a presentation aidfor your speech. Whatever type of presentation aid you create, followthe guidelines presented in the lesson to make the presentation aid aseffective as possible.

Step 4 Write a summary.

In a one-page (250-word) summary, describe how you would incorporate the presentation aid into your speech delivery.

• At what point would you introduce the presentation aid? How would you use it to enhance your presentation?
• Are there any special considerations you should take intoconsideration when preparing to present your speech based on includingthe presentation aid?

Instructions

For this task, you will debate whether marijuana should be legalized (if currently illegal to buy or use), or made available as over the counter drugs (if currently only used with a prescription). 

For your debate, you will play the role of both people in the debate. You will identify by name two individuals that will be addressing the respective position pro-legalization or con-legalization. You will present the pros and cons of making such a substance available freely or on a controlled basis. In preparing your debate, be sure to mention the following points:

• Identify the psychopharmacological properties of the substance.
• Determine how widely the substance is used.
• Determine if the substance is addictive.
• Indicate any side effects for this substance.
• Identify the effects of criminalizing the substance.
• Recognize any problems that might be caused or prevented by decriminalizing the substance.
• Determine how this substance can be beneficial once it can be legally purchased without a prescription.
• Indicate how this drug might be detrimental if it can be legally purchased without a prescription.
• Identify any social implications that can emerge if this substance can be legally purchased.

Prepare your debate in transcript form and allow each debater to make a statement. Then, be sure that the discussion alternates back and forth between the two debaters. It is important that clearly identify the speaker by name as you present the positions. Be sure to allow time for each to make a rebuttal of the other’s statement. Use critical thinking skills to follow the rules for a logical debate

This assignment is designed to ensure that everyone gets started in the right way. I will not grade any further assignments until this one is completed.

Please do all of the following:

• Write a short paragraph describing your educational goals, i.e., what field(s) you wish to pursue, what degree(s) you plan to work toward. It is okay to say that you are not yet sure about these things.
• Attach or include all of the following items:
  • • • One dated entry from your learning journal for this course, in which you work with prewriting techniques. This may be a pdf document or a picture of an entry if you are using a composition book to keep your learning journal (my suggested method).
      • one picture of this document: DA Reading – Evernote-1.pdf Download DA Reading – Evernote-1.pdf
        Actions after you have printed it and completed and checked at least one box on the document. (Note that this document has two pages.)
      • one picture of this document Combined Skills – Evernote.pdf Download Combined Skills – Evernote.pdfActions after you have printed it and completed and checked at least one box on the document. (Note that this document has two pages.)

Please address the following questions in a written report:

(1) Pick one brand of your choice that has been subject to a brand crisis in the past (or is

currently still dealing with it). Discuss, what type of brand crisis you think this company

was/is facing and why you would classify it in this way. Drawing on the framework of Johar

(2010) on “how to save your brand in the face of crisis”, how do you evaluate the company’s

crisis response? You are welcome to draw on a plethora of sources (e.g. high quality

newspaper articles, company information, consumer responses on social media, etc.). Make

some reasonable assumptions if necessary and argue your point to provide an in-depth

discussion.

(2) Leaving the crisis aspect aside, how would you classify this brand on the emotional/symbolic

and functional domain, based on the framework of Elliott et al. (2018) (hint: Lectures 1 and

2)? Justify your choice and explain in detail why you would classify the respective brand as

primarily functional or emotional/ symbolic.

(3) Think about specific brand management strategies that we have discussed in class (hint:

Lecture Week 4). To what extent is your brand engaging in these strategies? Give specific

examples, drawing on communication campaigns of the brand (e.g. print advertisements,

screenshots of social media campaigns). Evaluate them critically – what are they doing well,

what can be improved?

References

Johar, Gita V., Matthias M. Birk, and Sabine A. Einwiller (2010). How to save your brand in the face of

crisis. MIT Sloan Management Review, 51(4), 56-64.

Elliott, Richard, Percy, Larry, and Pervan, Simon (2018). Strategic Brand Management, Oxford