Throughout the course, you will work on creating a basic Marketing Plan for a real or hypothetical market offering of your choice.

After completing the module readings, develop an outline for your marketing plan. As a resource, consult your textbook for the basic contents of a marketing plan as listed in Table 2.2 | Contents of a Marketing Plan.

Next, scan the marketplace and identify a product or service that you feel would benefit from a marketing plan. Lastly, develop draft content for the Objectives section of your plan. Keep in mind that you will be building on the draft plan throughout the term.

Module 1 Deliverables

1. Develop a Marketing Plan Outline
2. Research a product or service and create a draft of the marketing objectives and key issues

Background Reminder: Writing Process Stages

Throughout the class, we’ve emphasized that a writer has to keep audience in mind when choosing information and arranging it in a paper. This week you get a chance to get feedback from your peers, so you’ll have a better sense of how another reader might view the ideas.

Directions for Discussion Question Response

Post two or three paragraphs that explain the proposal you are considering using in your Problem/Solution Research Paper. This might be your own thinking about the solution to the problem, or it might be an explanation of the solution proposed by someone else. (Be sure to document appropriately.) Indicate areas of the proposal that you think readers might have the hardest time accepting and why.

Use several proofreading techniques described in the videos and proofread your Literature Review.

For the initial discussion posts, tate the specific proofreading techniques you used (from the videos) and describe the mistakes you discovered.  Cut and paste examples from your paper to show the class exactly what your mistake was and how you fixed it.  Similar to the following example:
EXAMPLE: I used a scanning technique to review all in-text citations and noticed one citation was formatted like this (Smith and Jones, 2017), but should have been formatted like this (Smith & Jones, 2017) using the ampersand symbol.
The goal here is to learn how to effectively proofread AND help others learn how you applied the proofreading techniques.

1. Attach your Literature Review to the initial discussion post.
2. Videos:

Instructions

For this task, imagine that you were asked to prepare a presentation at your local public health center to increase their multicultural awareness of substance use disorder. You will address physicians, nurses, social workers, and public health workers. Differentiate the causes, course of substance use disorder, and other factors that influence drug use in at least three ethnic groups. Be sure to note differences between men and women in general, and within these various subgroups.

You may choose the format for this presentation; and you may prepare a recorded lecture with an accompanying transcript of the lecture, a PowerPoint presentation, or a written lecture. PowerPoint Presentation: 12-15 slides with 100 to 150-word notes per slide. APA standards.

Links to Resources:

https://archives.drugabuse.gov/publications/drug-u…

https://nida.nih.gov/about-nida/organization/offic…

https://nida.nih.gov/about-nida/organization/cross-cutting-research-teams-workgroups-interest-groups-consortia/women-sexgender-differences-research-group-0

 research paper. The topic is  “a Persuasive Thesis Statement on Does beauty, in general, decide how much a person will be happy and successful in life?”

This is the rough thesis created for the paper: Though some believe that looks are not a factor to success and work ethic is the reason that certain people excel in life, beauty plays a big role in determining opportunities that can potentially lead to happiness. Attractive persons are more likely to be employed, obtain more pay, and receive better assessments, suggesting that there is a “pretty privilege” that occurs across all occupations. Generally beautiful people on social media, with little to no talent, gain wealth way beyond their less attractive counterparts due to their “following” online.