CUNY Brooklyn College Strategy Formulation for Disney Company Essay

Module 5: Strategy Formulation: The Matching and Decision Stages

The Module 5 Critical Thinking Assignment is a continuation of assessment of your target organization (Walt Disney) and a building block to the Portfolio Project.

Before beginning this exercise, review the Strategy-Formulation Analytical Framework below. This Critical Thinking Essay focuses on Stage 2: The Matching Stage.

Then, choose use two tools underlined below that are used in the matching stage that are appropriate for your target organization (Walt Disney); there are several tools/matrixes displayed and explained in the textbook. Please select two tools for this assignment from your textbook (use SWOT Matrix and BCG Matrix).

When you have completed the SWOT and BCG matrixes, write an executive summary to include the following:

An overview of your target organization

An explanation of the Strategy-Formulation Analytical Framework (Figure 6-2 below)

The synthesized findings from Stage 1: The Input Stage

The rationale for the Stage 2 tools that you chose for this assignment

In your explanation, include examples of how this organization communicates with stakeholders and evidence of innovation supporting actions. Refer to the Luo & Du (2015) article in this week’s readings for more information and examples.

You may use figures and tables within the executive summary to condense information if you wish.

Include both Stage 1 and Stage 2 exhibits that you have developed as Appendixes. Adhere to APA standards for tables, figures, and appendixes.

• Paper should be five to six pages in length (not including title page, and reference page).
• STAGE 1: THE INPUT STAGE
• External Factor
• Evaluation (EFE)
• Matrix

Competitive

Profile

Matrix (CPM

Internal Factor

Evaluation (IFE)

Matrix

STAGE 2: THE MATCHING STAGE

Strengths-Weaknesses-Opportunities-Threats

(SWOT) Matrix

Strategic Position and Action Evaluation (SPACE) Matrix

Boston Consulting Group (BCG) Matrix

Internal-External (IE) Matrix

Grand Strategy Matrix

STAGE 3: THE DECISION STAGE

Quantitative Strategy Planning Matrix

(Adapted from Figure 6-2: The Strategy-Formulation Analytical Framework, David & David, 2017)

References:

David, F., & David, F. (2017). Strategic management: A competitive advantage approach, concepts and cases (16th ed.). Pearson.

Luo, X., & Du, S. (2015). Exploring the relationship between corporate social responsibility and firm innovation. Marketing Letters, 26(4), 703-714.