ECOM500 SEU Data Visualization and Geographic Information Systems Essay

Delta Corporation has developed a new clothing line that is designed for young people. In order to create a suitable image for this new product line they are launching a subsidiary called EchoDelta, with a new image, logo and tag line. Given that the target market for this new product line is primarily young people, they have engaged a Social Media Marketing Consultant to launch the new product line.

You are that consultant. Unfortunately, the executives of Delta Corporation are unfamiliar with Social Media and how it can be utilized for marketing purposes. As a result, you need to:

Explain what a Digital Dashboard is and how it can be of use to monitor activity in real time.

Make recommendations on what should actually be displayed, in terms of type of data, sources for that data and frequency of updates.

• Explain the benefits of using Data Visualization technology to monitor their online sales and marketing activity.
• Explain what a mashup is, and why the corporation needs to utilize such technology.
• Provide reasons as to why they should also consider using geospatial technology.To provide the executives with an example, select an organization that uses data visualization and/or geospatial technology, detail how they use it and outline what benefits you feel they have gained from it.