ERAU The Distributional Channels Appropriate for The Target Market Outline

Throughout the course, you will work on creating a basic Marketing Plan for a real or hypothetical market offering of your choice.

After completing the module readings, develop an outline for your marketing plan. As a resource, consult your textbook for the basic contents of a marketing plan as listed in Table 2.2 | Contents of a Marketing Plan.

Next, scan the marketplace and identify a product or service that you feel would benefit from a marketing plan. Lastly, develop draft content for the Objectives section of your plan. Keep in mind that you will be building on the draft plan throughout the term.

Module 1 Deliverables

1. Develop a Marketing Plan Outline
2. Research a product or service and create a draft of the marketing objectives and key issues