Excelsior College Integrated Marketing Communications Strategy Questions
Question Description
I’m working on a marketing multi-part question and need an explanation and answer to help me learn.
Please answer the following questions.
-What is an integrated marketing communications strategy?
-What are the components of a promotional (communications) mix?
-How does a company determine what promotional channels to utilize for its integrated marketing communications plan?
-What are the different promotional mix components and the budget impact for each component?
-Please select the promotional mix for Pfizer and the underlying premise for the selected venues.
-What traditional (print, broadcast) and non-traditional (digital) marketing campaigns and strategies should be used?
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