Factors Affecting Customer Preference For Full Service Carriers And Low Cost Carriers Essay.

Factors considered as indicators of customer preferenceThis survey aims to provide better insights about what drives customer preference for full service carrier airlines (FSA) and the low cost carrier airlines (LCA). The factors such as brand image, experience quality and satisfaction have been considered as indicators of customer preference.
 The survey is conducted in order to determine the causes behind the rapid growth of the Low Cost…