Florida Academy The American Red Cross Question

This project will require you to analyze the past and current fundraising efforts of a nonprofit organization and then develop a fundraising plan for the selected nonprofit. Given a comprehensive analysis is to be conducted and a fundraising plan developed in the time frame of this class, the selected nonprofit organization should be small to medium in size and ideally one you are familiar with through your volunteer experiences or work. At minimum you should have access to the necessary organizational information to complete the project assignments.

In week 3, you will complete the first part of the project which is the analysis of the nonprofit’s fundraising efforts and determine its organizational readiness for fundraising.

For this assignment:

• Provide the history and mission statement and describe the main
  program/activities of the nonprofit organization.
• Identify the five major fundraising principles and discuss each principle’s
  effect on the nonprofit. Use examples and data from the nonprofit in your
  discussion.
• Identify the nonprofit’s funding priorities and include a specific dollar
  amount the nonprofit intends to raise for the year to achieve the stated
  priorities.
• Include a case statement for the nonprofit’s fundraising efforts in an
  appendix to the assignment.
• Select an appropriate assessment tool, such as a SWOT analysis, to perform
  an analysis of the nonprofit’s fundraising efforts. Discuss the components of
  the tool and provide your rationale for selecting the specific tool.
• Use the selected analysis tool to analyze the nonprofit’s current fundraising
  activities. There should be a minimum of three types of fundraising activities
  analyzed such as individual contributions, grants, special events, and
  corporate sponsorships.
• Based on the analysis, discuss the nonprofit’s organizational capacity to
  achieve its funding priorities and the potential benefits and pitfalls of raising
  or not raising the specified funds.