Florida International University McDonalds Personal Marketing Plan

Personal Marketing Plan

Simplified Marketing Yourself Plan for Personal/Professional Branding

“Brand image exists in the minds of the audience
members. It’s the marketer’s job to shape that image
accordingly.”
 

Typical marketing plans require marketers to assess their own sets of resources, evaluate the
marketplace, determine their target market(s), and then create a set of reasonable objectives
(goals) with an accompanying set of appropriate strategies and tactics to reach those objectives.
 

For this assignment, you will create a simplified marketing plan for your own personal and/or
professional brand, i.e., “Brand You.” This could in itself be a daunting task, but fortunately,
most of this has already been completed by you for you in previous class assignments.