JWU Management Research Design for Smith & Wollensky Restaurant Essay

Carefully review the Session 8 Assignment Document.

This assignment asks you to design an applied research study (ideally of the controlled, randomized sort from near the top of the Pyramid of Evidence). To do so, you will need to:

1) Specify the cause-and-effect relationship you are testing (indicating both the Independent and Dependent variables).

2) Indicate precisely how you would propose that the independent variable be varied and the dependent variable be measured.

3) How you would ensure that sufficient data were collected todraw a conclusion

That paper (see the instructions) should be submitted as a proposal. That is, what would you propose to do to answer the question ‘What tempo of music should S&W play to maximize profits in its restuarants?’ (To be clear, you would not actually conduct this research unless someone had paid you to do so.)

Since this has been a course about the importance of ‘credible’ information (as we described using the ‘Pyramid of Evidence’), it would be important to design research that incorporated those aspects that lead to such credibility: contolled, longitudinal components that would serve to remove some of the threats to (internal) validity. So, be sure to include these as evidence of your understanding of this material.