King Fahd University of Petroleum Marketing Audit for McDonalds Discussion

Question Description

I’m working on a marketing project and need a sample draft to help me learn.

Evaluating the following company’s digital marketing activities:

  • Social Media Marketing (e.g., YouTube, Twitter, Snapchat, Instagram, Tiktok, LinkedIn,etc.). Social media audit should be conducted.
  • Digital brand consistency across all platforms (brand elements, visuals, tone of voice, feel,brand promise, etc.).
  • Email marketing.

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